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Consumer Satisfaction As A Key To Industrial Growth And Development
[A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC]
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1.4 SIGNIFICANT OF THE STUDY
The research work is of great significant to the researchers as it helps in winding the researcher’s knowledge via reviewing different literature on the topic.
The study is also relevant to industries particularly dangote group of company plc Ilorin in assisting to its customers behaviour and discovering area of dissatisfaction for necessary amendment to be made to maintain and increase its customers.
It is hopeful that the study will add to the knowledge on the study and useful for future researchers who might want to improve from were we stopped as reference.
Finally the study will enhance the generally appreciation of consumers satisfaction as a necessary key for industrial growth and development.
1.5 SCOPE OF THE STUDY
The study x-rays customer’s satisfaction as a key to industrial growth and envelopment with particular reference of Dangote group of company plc Ilorin
Consumer satisfaction: improving quality and access to services and supports in vulnerable neighborhoods. It was the conscience of the groups that lack of information often leads to low expectations. They further agreed that the process of obtaining a services and the way it is delivered can have major impact on the user’s experience. The quality relationships and staff were central to positive outcomes. Because consumer satisfaction is a highly variable assessment that individual makes based on his/her own I information, expectation, direct contact and interaction, and impact it makes sense to involve and consult consumers satisfaction approaches . The survey covers only the customers of dangote group on company plc Ilorin metropolis.
1.6 LIMITATION AND CONSTRAINT OF THE STUDY
The researchers have been limited to dangote group of company plc Ilorin.
The findings from this case study will be used to present the organization of manufacturing industries in Nigeria.
The limitation of the study is not an easy filed of human Endeavour, ours is not an explanation, such problems like finance secrecy the size of the establishment and time have all contributed to the narrowed result.
a. Finance: the researchers did not find it easygoing from school to the case study centre every time , before they could get the title data and because the researchers where running shorts and funds, the visit could not be intensified.
b. Size of the establishment: the researchers only covered a Brach of dangote group of company plc Ilorin out of many branches and head office.
This is due to the fact that the head office is located in Lagos cannot keep visiting, due to lack of adequate, funds
c. Time: The time allocated for this research work is too short and coupled with other academic work which the researcher’s has to face there by reducing the researcher’s has to face there by reducing the researchers work to minimum.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction serve ... Continue reading---
