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Packaging As An Effective Tools Of Product Differentiation In Soap And Detergents
[A CASE STUDY OF OMO PRODUCT OF UNILEVER NIGERIA PLC]
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The intention this research is to see how packaging serve as a mean for product differentiation in the market, how product it effectiveness in creating repeat purchase the study also intended to analyses and confirm the differentiate role that packaging perform in Unilever Nigeria plc.
The study intended as well obtain information on how people choose product truly unique packaging. It also intended to know how packaging as promotional tools being used by market is solving marketing problems.
1.6 LIMITATIONS AND CONSTRAINTS OF THE STUDY
Gathering of all needed data in most studies is usually not with a number of limitation and constraints.
Financial barrier stands as a big constant during the exercise and has limited the full success of this study. This is because a lot of money was required to administer research design.
Another constraint is the lack of co- operation of respondents because of the tight schedules particularly the market women who were always busy attending to the customers. Thus the research was at the tasked to make a repeat call. Another limiting factors is time, the period given for the completion of the project work is not enough for a project of this nature.
However, despite all these constraints the researcher believes that this study will achieves the desired objectives, success and failure, profit and loss.
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