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OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY
[A CASE STUDY OF NIGERIAN BOTTLING COMPANY] -
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- Contributor: mr-chris
- engagements: 214
- Case No: 777919pw
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and limitation of the study and definition of terms. Also chapter two of the project work take a look at the concept of the promotion, theoretical analysis of promotional, putting promotional mix into perception, promotional mix strategies and determination of o
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CHAPTER ONE - [ Total Page(s): 1 ]CHAPTER ONE1.0 BACKGROUND OF THE STUDY1.1 INTRODUCTIONThe high level of competition and volatility of modern marketing environment coupled with the depressed native of Nigeria company has placed premium on many organization and companies, hence, there is need to employs promotional mix to serve as effective tools to enhance sales. Many organization viewed promotion as a waste of company funds, where as making it accessible to target customers and communicating to customers which are very important.The role of promotion is to communicate with individuals, groups or organization to d ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and limitation of the study and definition of terms. Also chapter two of the project work take a look at the concept of the promotion, theoretical analysis of promotional, putting promotional mix into perception, promotional mix strategies and determination of o
... Continue Reading
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