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Branding And Marketing Of Pure Water In Ilorin Township
[A CASE STUDY OF AYOBAT PURE WATER]
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1.4 SIGNIFICANCE OF STUDY
The significance of this study can be explained from the social points of view there making is the force that harness a nations industrial capacity to meet the society material want. The area of branding of pure water market in other to enhance the goal of the profit making in organization situated especially in Nigeria as the invest in long planning which will them enable them to satisfy customer based on delivering quality service and value as a result of the applied knowledegment which is the analysis, planning, implementation and control of marketer buys for the purpose of achieving organization objectives.
The study is of significance as well to the organization because the study will enable us to seek for branding and method of treating water so that it could remain in active business during the time of treat.
The society at large the economy environment, so therefore area of marketing and method by which rhis threat could be treated will in long way improved society being and welfare.
The following are the significance to industry of the study:
1. From conclusion arrived at in this study advice given to make business and small business and some noticeable, point that could enhance the easy assess to funds.
2. The study also attempt to examine the existing view on this particular area of study with a too confirm or draw a counter opinion base on the finding of branding and marketing of pure water.
3. The products and services are want satisfier and as such must fulfilled that wants, needs, desires and expectation selected target customer
Significance to public – market
1. In the attainment of these goal in Nigeria and any other market economy, the preferences of society favour the sue of market mechanism
2. The government looks like the businessman who explores the means of obtaining revenue and plans how to utilize it to achieve the greatest possible personal development
3. This is any arrangement which occur between the buyer and seller of a particular goods r services of the purpose of making profit. A market can be referred to as the place where both parties come together.
Significance To Government
1. The government and the people review the revenue position and the need to find a solution to the important problems that have come up and agree to the required adjustments to finance the increase expenditure.
2. Population increase in an important factor motivating increase in government expenditure. As the human race multiplies so does the public goods needed by the increasing population have to increase, a rise in population demand on increase in public good like schools, hospitals among others
3. Government project could take some years to execute the initial capital set aside for such project may become inadequate with the passage of time and inflation.
Significance to Researcher
In the researcher study, the research question below is formulated to serve as guide
1. If the employer and the employee relationship and effectiveness are not correlated
2. If the employees and the management relationship and effectiveness are not correlated
3. If the industrial relation and effectiveness are not correlated
4. If the industrial relation and effectiveness are correlated
1.5 SCOPE OF THE STUDY
This survey was a study of AYOBAT PURE WATER. It hence coers all areas of marketing innovationan dits implication to company sales profit.
The intention of the researcher is to find out how this company (AYOBAT PURE WATER) performs in one aspect of the marketing environment with the aim of making reasonable inference as to how effective innovation has been employed in the marketing deals with the three, men, money and materials products of the company
GEOGRAPHICAL SCOPE
This is the geographical area in which the study is currently carried out. The location of the study is ILORIN STATE, OYUN. The research is because I based in OYUN and it would be convenient for me.
TIME SCOPE
This covers the periodic depth of the study. Therefore the time scope of this study is five (5) years back 2006 – 2011
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of the questions that might arise in the branding and marketing of pure water. The method of data used in the project was primary which include questionnaire and chi – square correlation analysis that was prepared for the testing of the hypothesis. During the period of finding, the researcher was ... Continue reading---
