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INFLUENCE OF WOMEN IMAGE IN PRODUCTS & SERVICES ADVERT CAMPAIGNS
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- Contributor: projectwaka
- engagements: 110
- Case No: 871883pw
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ABSRACT - [ Total Page(s): 1 ]The study investigated the influence of women image in products & services advert campaigns. There are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard and online advertising campaigns and labeling. The study was anchored on Hierarchy of Effects Model, Source Credibility Theory and Learning Theory. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image pla
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ABSRACT - [ Total Page(s): 1 ]The study investigated the influence of women image in products & services advert campaigns. There are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard and online advertising campaigns and labeling. The study was anchored on Hierarchy of Effects Model, Source Credibility Theory and Learning Theory. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image pla
... Continue Reading
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