-
Influence Of Women Image In Products & Services Advert Campaigns
-
-
-
The study investigated the influence of women image in products & services advert campaigns. There are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard and online advertising campaigns and labeling. The study was anchored on Hierarchy of Effects Model, Source Credibility Theory and Learning Theory. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables.
It was realized that women image plays a significant role in newspaper, magazine, product label and television advertisement as it entices people especially women and men. Also, people become influenced by the advertisement that involving women because people like to see women in advertisement. Similarly, despite the fact the faith of most people is against the use of seductive women in showcasing products yet they watch show advert. It is recommended that Seductive women image should be used with caution because some culture and religion negate it use or publicizing it particularly among the Muslim while the body that are saddled with the responsibility to control and see to what people advert such as APCON should be thorough in the discharge of their duties.
-
-
-
CHAPTER ONE - [ Total Page(s): 1 ]1.1 Background of the StudyIt is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. These roles may be ascribed by men who may not only enhance the product being advertised, but add colour, glamour and pleasant feelings to viewers whose interest, attention and patronage are very much sought after (Olayinka, 2014). Thus, women could ... Continue reading---
-
CHAPTER ONE - [ Total Page(s): 1 ]1.1 Background of the StudyIt is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. These roles may be ascribed by men who may not only enhance the product being advertised, but add colour, glamour and pleasant feelings to viewers whose interest, attention and patronage are very much sought after (Olayinka, 2014). Thus, women could ... Continue reading---
ABSRACT -- [Total Page(s) 1]
Page 1 of 1
ABSRACT -- [Total Page(s) 1]
Page 1 of 1