Impact Of Big Brother Naija Reality Tv Show On The Moral Values Of Students In The Society.
[A CASE STUDY OF CALEB UNIVERSITY]

Over the past decades, reality TV show has been the hallmark of entertainment for people in the society. The genre allows the audience to view the lives of other people and how they behave behind closed doors. Since its emergence, many reality TV programs such as Big Brother, American Idol, and MTN Project fame have rocked the airwaves for so many years. Recently the Big Brother franchise have been the most viewed reality TV show across the planet and has expanded into various countries including Nigeria.

Unfortunately, the Big Brother Naija reality show have been of serious concern to the public. This is because the content of the show has been seen by several quarters, to project immorality and violence, which are against the cultural and moral values of the Nigerian society. This study aims to examine the impact of the Big Brother Naija show on the moral values of students in the society. The study used the survey research method and questionnaire as an instrument of data collection. The study discovered that 90% of the students in Caleb University like the show regardless of its content. The study also discovered that the show has a way of making students crave for fame and material wealth, by all means, as they watch the life of the contestants change after the show due to their newfound fame. The study discovered that the show has more of a negative than positive impact on students in the society and students according to the social cognitive and use and gratification theory, learns from the reality TV show and use it as it pleases them. According to the study, some section of the respondents believe that the show is nothing but a social experiment that is meant to entertain its viewers and thus does not have any serious moral implications. The study recommends that the broadcast media regulate the content of the show and parents should play an important role in ensuring that the moral and cultural values are maintained in the society, especially among the youths.