The Effectiveness Of The Radio As An Agent Of Social Mobilization In Rural Communities.
[A CASE STUDY OF ANAMBRA STATE]

1.1 Introduction 

The exposition of principles for this study boils down to the fact on any mobilization effort going in the country or within a geographical area which radio becomes an important instrument for social mobilization. 

The main content of radio is not designed to challenge or modify the social and political structure of nation either in a non-party state or in a democratic society. This effort of radio stemmed in emphasizing the ability of view presented in the media. Which emphasize the fundamental impact of control. 

The enlightenment of radio programme introduced by the military regime of late general Sani Abacha was to carry out a new social order and towards the enthronement of fourth republic in a situation where most Nigerians have lost faith in military toward a sincere transition programme as a result of the latest statement of 3rd republic. The radio become a necessary instrument to let people know all things that is happening. 

Bringing to the notice in radio programme the rural communities agency (R.C.A) was established by Late General Sani Abacha administration in 1995 on the ashes of the radio mobilization for social justice, economic recovery and self reliance (MAMSTER) agency radio serves as instruments for control with the study in the so-called new nation of Africa. 

According to Donald A. Hobbs and Stuartly Blank (1986) of increasing significance in modern time is the influence of radio in the form of available literature and sit television programme. 

The mass media can be used both to promote social stability and to effect special change. Its effectiveness his on its ability to reach masses of people immediately at once and in dealing with people regardless of the race or geographical location. It is very necessary in teaching the people extensively and making the people to feel the impact of what is going on in their country or to feel the programme you are intending to introduce. This is where the radio come in, because no society exist in vacuum and as such making people to feel the impact of what you are doing which is necessary to achieve he desired effect. 

Consequently the Nigeria radio channel area not vibrant to its zineth, the journalist works tooth and nail to make the Nigeria media performance an excellence in performing the duty of social mobilization the attitude toward Nigerian should be known by effectiveness of radio as an agent of social mobilization. 

Daniel Learner (1968: Pg 50) posited in standard of living urbanization, literacy and exposure to the radio during the process of transition from traditional to modern society. 

According to W.I Thamas (1995:pg 17) He said the native language of radio supplied an important element of group integration and a linkage to wider community. 

1.2 Background Information of Rural Communities Agent 

The communities Agency (R.C.A) was established by Late General Sani Abacha administration in (1996) on the reason of Mass Mobilization for social justice Economic recovery. Self reliance (MAMSER) in carrying out a new social order for the country. The agency was mandated by the government to ensure that all this polices and programme are carried to the people as quickly, fast and effectively as much as the following can be seen to be functions of (R.C.A)

a) To serve as a bridge between the government and the people. 

b) To ensure that the policies and programmes of the government are explained and communicated to the masses of the country. 

c) To intermediate the information gap between the government and the masses in the grassroots. 

d) To inform, educate and entertain the masses. 

e) To take the findings of the people living in the rural are and communicate them back to the government. 

f) To foster discipline and sense of belonging in the audience. 

g) To help in creating awareness of the government policies and programme. 

h) To promote culture and social order 

i) To help in the enlightment of the people based on the above function. It is difficulty for the rural communities agency to achieve the desired impact with the use of the radio. 

1.3 Statement of Problem 

This research work is directed at the following problems. 

a) The problem of creating awareness to the grass root in a rural 

area. 

b) The problem of how to mobilize people toward a certain goal concerning the issue of social mobilization. 

c) The problem of how rural community Agency (RCA) can make their aspiration in knowing people of rural area their need. 

The above mentioned problems are the issues to be looked into in the cause of this subject work. 

The issue of creating awareness particularly to the grass roots who are largely hetrogenous, is not an easy task and should be a cause for concern for the agency in carrying out the onerous duty. Also the problem of effectively mobilizing the people is at the same time not an easy one, because different people has a different ways of responding to an issues. Equally radio on its part, will be trying to devise a means of making his aspirations known to the people without being accused of basic or necessarily an organ of propaganda. 

1.4 Purpose of Study

The purpose of this study is to find out how the activities of the radio affect the programme of the rural communities agency (R.C.A) the work which is focused in finding out how radio can be used effectively in mobilization effort in the country. Particularly a reference to Anambra State. Also to find out how (R.C.A) can be more productive in achieving the desired result using the radio as an instrument of mobilization. Moreover, emphasis on discovering specific reaction and change generated by media content which tends to produce a basic distortion or limitation in their findings.