The Effectiveness Of The Radio As An Agent Of Social Mobilization In Rural Communities.
[A CASE STUDY OF ANAMBRA STATE]

1.5 Significance of Study

The need and important for this study is to stress the fact that the press is an indomitable concept of the rural communities agency (R.C.A) which is meant in achieving the desired impact intended, it is also intended to highlight how the radio can be used in mobilization effort to build a harmonious relationship between the masses and the government. Also the study intend to stress the importance of radio as an instrument of hope restoration in a hopeless situation life the perilous time of military regime. Also the radio can be veritable vehicle to carry information from the government to the people. Which brought about possibility of a good organized information flow throughout the country. 

1.6 Research Questions

a) To what extend does the role of radio affect any social mobilization effort?.

b) Does any role played by radio in crisis situation affect the reaction of the people in the situation?

c) To what extend can the radio be used in mobilization effort in carrying out a new social order ?

1.7 Limitation of Study

In the cause of carrying out this study, this following problems arose, they are: 

1) The non co-operation of all respondent: In this case not all the respondent co-operated to the study of cause; out of 350 questionnaire, it was only 300 that was responded and this is one of the factor in contribution to the rise of problem in carrying out this study. 

2) Financial constraint: Due to excruciating financial handicap and economic problem. The researchers went through some financial draw back in the process of gathering data for conclusive project work, money for travel to area where the data for this project work could be obtained is lacked, money for buying books for reference purpose, money for typing and binding the whole project work, infact money is needed in all aspect to carry out this work into completeness. 

3) Time: Limited time is also another factor that militate against this study this time issue is also the problem which the researcher of this work faced in act of putting together this work. The time allotted for us the students for completion and submission of this project work was so short that the researcher tears that it may affect the reliability and validity of this research work if totality of research was to be considered. 

1.8 Scope of Study

This research work only focused and covered the activities of the rural communities Agency (R.C.A) of grass root levels in Anambra state of Nigeria pertaining its social mobilization effort and not the whole state in Nigeria or the entire country. 

1.9 Definition of Terms 

The key words used in this research documentation are:

a) RADIO: This refers or pertaining to electromagnetic wave with frequencies between those of infrared radiation and x-rays, hence, pertaining to broadcast radio. 

b) Effectiveness: This refers to the subject scores of the ability or power of the total understanding and appreciation of subject in its activeness in the desired effect. 

c) Electronic medium: It encompasses all form communication that are broadcast through the news radio and television. 

d) Print medium: This term comprises of all form of communication which is printed in visible form through the newspaper and magazine. 

e) Agent: The term agent have to do with human beings living as a group in a situation requiring that they should have dealing with one another. Like in social form. 

f) Mobilization: To be mobilized or to become organized and make ready for use or ready for required action. (R.C.A) this is an organ created by Late General Sani Abacha administration charged with the mandate or role of people acting as a vehicle of explaining government policies and programme to the people. 

g) Social mobilization: This involves the act of creating social awareness in people (i.e) letting people know the social operandi of a place. Which can be, cultural, political, economical, social etc. It can be for awaken old value or new value.

h) Anambra: This is one of the South eastern state in Nigeria. The occupant of Anambra state is dominantly Igbo people, speaking Igbo language Anambra state is one of the 36 state in Nigeria that make up the Federal Republic of Nigeria.