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Influence Of Nigerian Television Authority (n.t.a.) Enugu In Improving Rural Health Care Services
[A CASE STUDY OF UGWUAJI COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA, ENUGU STATE]
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The objective of any system is usually to provide basic health care to
the rural areas of Nigeria where more than 70 percent of the people
live, so that care is available to all the people all the time and as
near as possible to their homes. This is done within the resources
available to the state and local governments of Nigeria and in their
socio-economic context, with a view to promoting the principles on which
the World Health Organization (W.H.O) is founded. These principles,
according to Nzewi (2001) are as follows:
Health is a state of complete physical, mental, and social well being and not merely the absence of disease or infirmities.
The
enjoyment of the highest attainable standard of health is one of the
fundamental rights of every human being without distinction of race,
religion, political belief, economic or social condition. The health of
all people is fundamental to the attainment of peace and security and is
dependent upon the fullest co-operation of individuals and states. The
achievement of any state on the promotion and protection of health is of
value to all unequal development in different countries in the
promotion of health and control of disease, especially communicable
disease. The absence of this is a common danger.
Health development
of the child is of basic importance, the ability to live harmoniously in
a changing total environment is essential to such development. The
extension to all people of the benefits of medical psychological and
related knowledge to the fullest attainable standard of health informed
opinion and active co-operation on the part of the public are of utmost
importance in the improvement of the health of the people.
Governments
have a responsibility of the health of their people which can be
fulfilled only by the provision of adequate health and social measures.
The desire to improve the health care services as well as to disseminate
the information to the mass as on the attitudes that guarantee health
living in Nigeria had made the government to recognize the importance of
N.T.A. on the promotion of health care services.
In this regard,
the media had been widely used in health campaigns across the country.
Some of the most popular of such campaigns were successfully carried out
through the media (N.T.A.). Some of the most popular campaign are Roll
Back malaria programme, immunization programme in addition, during these
campaigns, Nigerian Television Authority (N.T.A.) was used for
highlighting major health hazard and to suggest the strategies for
ameliorating the health conditions of the rural peoples.
In other
words, Nigerian Television Authority (N.T.A.) was used to present the
health problems of the rural people and possible solution is easily
understood in terms and forms. Besides, in the 1960’s and 1970’s
Nigeria; the ignorance on health issues were tortured by the epidemic of
child diseases especially in early 70’s and late 60’s.
Also
epidemic sexual transmitted diseases like Gonorrhea peppered the youths,
married men and women. During this period, over 20,000 citizens
especially the children between the ages of one to ten years lost their
lives. This is because people in the rural areas dwell more on roots and
herbs with little or no precautions. These threatened the health of the
nation and then pushed the country for campaign relieved people from
these predicaments.
Furthermore, acquired immune deficiency syndrome
(AIDS) is a recent recognized disease throughout the world. First it is
caused by infection with the human immune deficiency virus (HIV) which
attack selected cells in the immune system and produces defects in
function.
AIDS cases were first reported in 1981 in U.S.A. because
it was common among homosexual then it was originally termed “Gay
related immune deficiency virus (HIV). Nigerian Television Authority
(NTA) which compares as channel of mass communication has been empowered
by recent technological innovations to disseminate relevant information
to the rural areas on the hazard of this endless sickness, such
sickness is like measles, tetanus and whopping cough have reduced its
victimization to the members of the society in the recent days.
Consequently
the benefits of immunization programme cannot be over emphasized. At
present, children, youths and even adults of age are relieved from
contaminating diseases. The Nigerian Television Authority was chosen as a
case study in dedermining the role it plays as a broadcast medium in
improving rural health because it is the most effective and nearer to
people of Ugwuaji community.
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ABSRACT - [ Total Page(s): 1 ]This study examines the influence of N.T.A Enugu in improving rural health care services in Ugwuaji community in carrying out this research both primary and secondary data were used and the researcher made use of sample size of 360 respondents across the local government area. Descriptive statistics were used and the findings showed that N.T.A play notable roles in improving rural health care services by informing the government on the poor state of health services on Ugwuaji community as noted ... Continue reading---
