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THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA
[A CASE STUDY OF THE PUNCH NEWSPAPER, LAGOS] -
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ABSRACT - [ Total Page(s): 1 ]This research centers on The Impact of Advertising on the development of the Media.
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CHAPTER ONE - [ Total Page(s): 1 ]1.1 BACKGROUND TO THE STUDY The attitude of people towards promotion differs. Some people are of the opinion that promotional activities particularly advertising paints a distorted picture of reality because it provides the consumer with only the selected information about the product or service. In view of this, repetition of similar themes in advertising has brought changes in social value such as materialism among others.Advertising brings about promotions which act as a medium of communication with individuals, groups or organization with the aim of facilitating exchange by informing and ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This research centers on The Impact of Advertising on the development of the Media.
... Continue Reading
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