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THE IMPACT OF TELEVISION ADVERTISING AS A CRITICAL ELEMENT IN INFLUENCING CONSUMER CHOICE IN RELATION TO PERCEPTION OF MTN AND GLOBACOM ADVERTS AMONG UNIZIK STUDENTS
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ABSRACT - [ Total Page(s): 1 ]This research work will be carried out to ascertain the impact of television advertising as a critical element in influencing consumer choice in relation to perception of MTN and Globacom adverts among Unizik students. The students (subscribers) of each network will be allowed to make their responses in their choice of network. In examining this work effectively, the area of the study was Awka campus of Nnamdi Azikiwe University in Anambra State. The population of the study was the entire students across the eight faculties of the Awka Campus of the institution. The sample of the study was 200
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CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION 1.1 BACKGROUND OF STUDYInformation dissemination as we know today, has developed over a number of centuries, changing the patterns of life of the world. The world has become smaller not in size, but by technological development in the areas of communication. Technology has revolutionized communication in that access to people, communication, information, practically any where in the world has become quicker, cheaper and easier. As a matter of fact, not only that it is possible for people to communicate with other people living hundreds and thousands of kilometers away from them ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This research work will be carried out to ascertain the impact of television advertising as a critical element in influencing consumer choice in relation to perception of MTN and Globacom adverts among Unizik students. The students (subscribers) of each network will be allowed to make their responses in their choice of network. In examining this work effectively, the area of the study was Awka campus of Nnamdi Azikiwe University in Anambra State. The population of the study was the entire students across the eight faculties of the Awka Campus of the institution. The sample of the study was 200
... Continue Reading
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