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The Impact Of Television Advertising As A Critical Element In Influencing Consumer Choice In Relation To Perception Of Mtn And Globacom Adverts Among Unizik Students
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This research work will be carried out to ascertain the impact of television advertising as a critical element in influencing consumer choice in relation to perception of MTN and Globacom adverts among Unizik students. The students (subscribers) of each network will be allowed to make their responses in their choice of network. In examining this work effectively, the area of the study was Awka campus of Nnamdi Azikiwe University in Anambra State. The population of the study was the entire students across the eight faculties of the Awka Campus of the institution.
The sample of the study was 200 respondents (students who are subscribers of MTN and Globacom network) from four randomly selected faculties. Thee respondents are made up of 100 subscribers of MTN and 100 subscribers of Globacom. The research design for this work was the survey method while the instrument for data collection were questionnaire and personal interviews after a carefully conducted pilot testing and validated consultation with the supervisor of this work. The methodology for data analysis is quantitative using descriptive statistical techniques such as frequency count and percentage for the questionnaire and research question.
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CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION 1.1 BACKGROUND OF STUDYInformation dissemination as we know today, has developed over a number of centuries, changing the patterns of life of the world. The world has become smaller not in size, but by technological development in the areas of communication. Technology has revolutionized communication in that access to people, communication, information, practically any where in the world has become quicker, cheaper and easier. As a matter of fact, not only that it is possible for ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION 1.1 BACKGROUND OF STUDYInformation dissemination as we know today, has developed over a number of centuries, changing the patterns of life of the world. The world has become smaller not in size, but by technological development in the areas of communication. Technology has revolutionized communication in that access to people, communication, information, practically any where in the world has become quicker, cheaper and easier. As a matter of fact, not only that it is possible for ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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