• Impact Of Bilboard Advertising On Product Promotion

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    • A detailed Study on the impact of bilboard advertising on product promotion
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    • CHAPTER ONE - [ Total Page(s): 4 ]Despite electronic media, billboard advertising got product promotion on the increase and has been dominating the forms of advertising. A result of billboard advertising has emerged as it is recognized by the advertisers as a subsidiary of the Advertising Practitioners Council of Nigeria (APCON). But has been articulated by Adeyemi (1969) the constitutional provisions on freedom of expression can be said to amount only to an orderly freedom of which cannot be used as a license to s ... Continue reading---