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Impact Of Bilboard Advertising On Product Promotion
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1.2 Statement of Research Problem
The
problem of this research work deals mainly on how billboard advertising
can develop the print media. We know advertising revenue is one of the
strongholds and pillars supporting the various print media and that
without advertising revenue most print media houses will collapse
especially private media houses.
The research works explains how
billboard advertising sustains print media and to which extent and level
do billboard advertising promote products and services advertised.
1.3 Objectives of the Study
The following are the objectives of the study:
i. To find out if advertisers in Enugu metropolis patronize billboard advertising.
ii. To determine the effectiveness of billboard advertising on 7up bottling company product provision and promotion.
iii. To find out whether it carries the same message with other media in the same product.
iv. To find out the contribution of billboards to environmental beauty or otherwise.
1.4 Research Questions
For this research work, the following questions were raised by the researcher:
a. Do Enugu advertisers patronize billboard advertising?
b. How does billboard advertisement influence consumers of 7up bottling company in Enugu metropolis?
c. To what extent do billboard advertising messages reinforce electronic and print media messages?
d. How far does billboard advertising contribute to environmental beauty?
1.5 Research Hypotheses
The research hypotheses are seen as follows:
H1: Enugu advertisers do patronize 7up bottling company billboard advertising.
H0: Enugu advertisers do not patronize 7up bottling company billboard advertising. 7
H2: Billboard advertising does influence consumers of 7up bottling company in Enugu metropolis.
H0: Billboard advertising does not influence consumers of 7up bottling company in Enugu metropolis.
H3: Billboard advertising message do reinforce electronic and print media messages.
H0: Billboard advertising message do not reinforce electronic and print media messages.
H4: Billboard advertising do contribute to environmental beauty.
H0: Billboard advertising do not contribute to environmental beauty.
1.6 Significance of the Study
This
study brings to our knowledge the degree of influence other product
promotion activities and advertising exerts on billboard advertising.
The
study will also serve as a guide to manufacturers and advertisers in
their day to day management of product promotion via 7up bottling
company billboard advertising. On the other hand, this study will also
serve as good feasibility study for perspective investors in billboard
advertising sub-sector.
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