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Impact Of Television Advertising On Etisalat Market Audience
[A CASE STUDY OF OWERRI METROPOLIS, IMO STATE]
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Television advertising is the most powerful form of advertising because
it is welcomed into the home by potential customers and it includes the
following elements sight, sound, motion and emotion and its kind of
affordable. Television programming produces and paid for by an
organization which conveys a message typically to market a product or
service. Advertising revenue provides a significant portion of the
funding for most privately owned television network. The vast majority
of television advertisings today consist of brief advertising spots,
ranging in length from a few sounds to several minutes. Television
advertisement have been used to promote a wide variety of goods,
services and ideas. Some of the things involves in television
advertisements creating a television advertisement that meets broadcast
of standards, and placing the advertisement on television via a targeted
air time media buy that reaches the desired customer. To accomplish
these tasks it is important to choose a television production company
and advertising agency with pertinent expertise in these two areas and
it is preferable to choose an agency that both produces advertisements
and places air time, because expertise in broadcast quality production
and broadcast standard is vial to gaining the advertisement’s acceptance
by the networks.
1.2 Statement of the Problem
The tempo of
present day economic activity is such that advertising has assumed an
important role in the realization of corporate goals and through that,
the overall achievements of growth targets for the economy, large sums
of money have been spent in attempting to justify and measure the impact
of advertising in our growing economy. Yet it has not been possible to
measure the effectiveness of advertisement in a given marketing
programme. In a given market situation, advertising plays a large or
small role depending upon circumstances.
However, despite the
potency of advertising in the growth of business and sale of products,
some problems are associated with the consumer awareness of Etisalat
products and the actual impact of advertising on their patronage. Some
of the problems encountered in the course of advertising Etisalat mobile
products are; the problem of how to communicate with their audience of
different demographic and psychographic trends; the problem of the
appropriate media to use that the audience will have access to act all
time; the problem of the appropriate time to reach the target audience,
and the problem of the actual impact of advertising on consumers and how
to determine such impact. These are the hitches encountered in
advertising Etisalat mobile products and measuring of its impact on
consumer. Therefore, it is pertinent to ask her, what is the actual
impact of advertising on consumer buying habit?
1.3 Objectives
1. To find out if Etisalat customers in Owerri are exposed to their TV. commercials.
2. To find out the rate these people are exposed to the TV. commercials.
3. To find out the impact of the TV. commercials on the Etisalat potential customer in Owerri.
1.4 Research Questions
1. Are the people of Owerri exposed to Etisalat TV. commercials?
2. What is the rate to which these people are exposed to the TV. commercials?
3. What are the impacts of the TV. commercials on the Etisalat potential customers in Owerri.
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ABSRACT - [ Total Page(s): 1 ]The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate with different demography of audiences of the Etisalat company and the appropriate media to use. This work also helps Etisalat mobile company to know the n ... Continue reading---
