• Impact Of Gulder Advertisement On The Social Behaviour Of Students Of Enugu State University Of Science And Technology Enugu

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    • THIS RESEARCH FOCUSED ON THE IMPACT OF GULDER ADVERTISEMENT ON IMPACT OF GULDER ADVERTISEMENT ON THE SOCIAL BEHAVIOUR OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU
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    • CHAPTER ONE - [ Total Page(s): 3 ]The impact of advertising does not stop at the economy but also has influenced the social behaviour of youths greatly by way of sensitization, social interaction, modification and other wise. Using ESUT students as an example, advertising makes students too materialistic. Advert affects their value system and social behaviour because it suggests to them that the means to a happier life is the acquisition of more things. Baran (390).Enugu State University of Science and Technology (ES ... Continue reading---