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Comparative Study On The Performances Of Government Owned And Privaely Owned Media Organization
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Somewhere between the two extreme rolls are those who belong to what
seems to be more pragmatic position that government ownership and
control of the media should co –exist with private media ownership and
that commercial broadcasting should exist with private media to
facilitate the job of broadcasters in the area of socio- economic
development of their nations.
The origin of the current government
ownership and control of the broadcast media in Nigeria can be traced to
the history, purpose and nature of colonial broadcasting services. It
was mainly used for catering for the information and entertainment needs
of the predominantly colonial political and educated elites in colonial
Nigeria as well as the needs of the very few Nigerians educated elites
(Nwosu 1990: 120-121)
Nigeria has since had its independence in 1960
and has undergone many changes that make it imperative that the
broadcast media should change its operations and structure to reflect
the change situations. Although, the broadcasting system of Nigeria has
changed or broaden its aims, objectives and mode of operation but the
ownership and control structures or pattern still remains the same.
So
many reasons have been given by many Nigerian experts and policy makers
for the perpetuation of the ownership and control status quo. One of
such reasons is that the airwaves are limited and should, therefore, be
regulated by the government to ensure equity, order and fairness it has
also been argued that the role of broadcasting as an instrument of
nation- building and development is so important that it should not be
left in the hands of private individuals or organizations.
The fear
has also been expressed that because radio and television are powerful
instruments of politicization, they careful into the hands of some
unscrupulous politicians or political groups who may misuse them to gain
and hold political power unfairly or propagate parochial political
ideologies or ideas. There is the question of funding proponents of
government control and ownership insist that broadcasting in Nigeria can
never survive financially if it does not depend on its government for
financial subventions.
It is believed in many quarters that it is
the above reason given for exclusive government ownership and control
broadcasting in Nigeria that has kept the system unchanged until 1992.
Hence, many Nigerians have yielded abundant reasons in support of
privatization of broadcasting.
The dominant belief of those who
advocate privatization of broadcasting in Nigeria seem to be that the
electronic media practitioners would render the best service when those
media are operated as privately owned business or a commercial
enterprise. Among the reason given for making this conclusion is that
the electronic media would then be able to avoid unsuitable government
influence that content of broadcast news or current affairs in today’s
Nigeria tend to be politically biased.
The point that some people
make is that private ownership of broadcast media allows for healthy
competition which could lead to improved services to the masses of
Nigeria. Related to this service of the masses is the argument that
privately owned broadcast media encourages diversity in production,
programming and other areas of broadcasting.
By 1992, there was a
lot of debate and protest against the monopoly of the government in
broadcasting business. Thus, there were clarion calls for deregulation
and decentralization of broadcast media establishment and ownership.
Hence, it was the contention of the people that a media system that does
not suffer undue restrictions and interference from government would
definitely become the best for the development democracy in the country
(Nwosu 1990:22)
It was not until 24th of august 1992 that the
federal military government under Babangida’s administration promulgated
decrees number 38, which established privatization of electronic media.
It was in view of this that Dr. Raymond Dopkesi; established Raypower
which started broadcasting in Lagos and later established Enugu station
which is one of my study focus.
It is the development that gave rise
to the contention as to which system of ownership is preferable, hence,
the relevance of the study at hand.
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ABSRACT - [ Total Page(s): 1 ]This project examines the comparative study of the performances of government owned and privately owned broadcasting media organization (A study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypothesis tested were accepted leading to the conclusion that the emergence of private broadcasting media ... Continue reading---
