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Comparative Study On The Performances Of Government Owned And Privaely Owned Media Organization
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1.2 Statement of Research Problem
Ownership
of the media house, its control and recruitment of its principal staff
has formed the influential factors consequent upon the programme quality
of the media house since the owners of the media house usually
determine the aforementioned factor. The media ownership has in some
ways influenced the media progrmames and this has posed problems to
journalism as a trade.
In this case, the broadcast media have to
function in tune with the whims and caprices of the owner(s). Nothing
runs the broadcast media practitioners down as having the option of
either following the dictates of he owners or face the bitter music of
being sacked. Ownership influence on programme content has made many
broadcasting media outfit to collapse in operations and has also made
them to loose their audience grip. This is mostly true of government
owned broadcast media. After the liberation of media started springing
up from all corners, one of which is Ray power FM radio station.
These
new privately owned media station produced standard programmes that out
bids that of the government owned media stations and as such, many
people abandoned government owned broadcast media.
1.3 Objectives of the Study
The objective of this study will include:
i To find out if the emergence of private broadcasting media in Nigeria has improved broadcasting generally.
ii. To establish if the entrance of private broadcasting is a challenge to government owned broadcast media in Nigeria.
iii. To know if source credibility affects broadcast media listenership.
iv. To find out if Enugu radio listenership prefers private radio programmes to government radio programmes.
v. To check whether the radio listenership use what they hear from the radio.
1.4 Research Questions
i. How does the emergence of private broadcasting media in Nigeria improve broadcasting generally?
ii. To what extent is the entrance of private broadcasting a challenge to government owned broadcast media in Nigeria?
iii. How does source credibility affect broadcast media listenership?
iv. To what extent does the Enugu Radio listenership prefer private radio v. programmes to government radio programmes?
v. To what extent does the radio listenership use what they hear from radio?
1.5 Research Hypotheses
The following research hypothesis derives logically from the problem posed in the research questions.
Hi: The emergence of private broadcasting in Nigeria improves broadcasting
generally.
Ho: The emergence of private broadcasting in Nigeria does not improve
broadcasting generally.
Hi: The entrance of private broadcasting is a challenge to government owned
broadcast media in Nigeria to a great extent
Ho: The entrance of private broadcasting is not a challenge to government owned broadcast media in Nigeria to a great extent
1.6 Significance of the Study
The
findings of this study “The comparative study of the performances of
government owned and privately owned broadcasting media organization†(A
study of FRCN and Raypower Radio station Enugu) will help other
researcher in carrying out a similar study. It will add to the mass
communication literature and bulk of knowledge on media performance in
Nigeria. The study will help to analyze the pattern of media ownership
and its influence on Nigerian development. Finally, it will provide the
premise for individuals and stakeholders to make decisions on which form
of media ownership is better and needful in Nigeria.
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ABSRACT - [ Total Page(s): 1 ]This project examines the comparative study of the performances of government owned and privately owned broadcasting media organization (A study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypothesis tested were accepted leading to the conclusion that the emergence of private broadcasting media ... Continue reading---
