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The Role Of The Broadcast Media In The Campaign Against Hiv/aids In Nigeria
[A CASE STUDY OF NTA ILORIN]
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Such campaigns are attributed to behavioural attitude change due to media effect. This study is meant to study the role of broadcast media in the campaign against HIV/AIDS.
1.2 STATEMENT OF PROBLEM
Some people still regard the existence of AIDS in Nigeria as a mere fallacy. Yet, the AIDS Co-ordinate unit has proved that there is rapid emergency of AIDS infected person in Nigeria.
Therefore, the urge to identify the information efficiency of these HIV/AIDS campaigns, their acceptance and relevance to people has led to the study.
1.3 OBJECTIVES OF THE STUDY
This study intends to discover the broadcast media most especially (NTA Ilorin) handling of health problems. It wishes to know how these campaigns either locally or nationally have restructured people’s attitude towards sexual behaviour.
It is aimed at discovering the hindrance in accepting these jingles from the broadcast media. It also intends to reveal the general out of outlook of messages and to know if the broadcast media have lived up to the expectations.
1.4 SIGNIFICANCE OF THE STUDY
It has been noted in many parts of the country that AIDS is fast spreading, Statistics show that its infected persons are increasing on daily bases. It is very crucial to alert the entire masses of the dangers inherent in curing an infected person.
It is also necessary to reveal the extent the high rate especially among infants and its remedy for the future generation.
It is hoped therefore that the entire masses, policy makers, media practitioners, students, government officials will benefit from the study.
1.5 RESEARCH QUESTIONS
This following question from the corner stone of the research.
1. Do the Nigeria Television Authority Ilorin (NTA) affect the attitude of the entire masses of Ilorin toward their sexual behaviours?
2. To what extent is the NTA campaign message on AIDS helped to alert the masses on the imminent dangers of AIDS?
3. In what ways do the masses perceive the NTA campaigns against AIDS sine its inception?
4. What is the remedy for the non-challant attitude of the masses towards NTA Ilorin campaigns against AIDS?
1.6 RESEARCH HYPOTHESIS
H0 : Broadcast campaigns on AIDS have changed the sexual behaviour of the entire masses.
H1 : Broadcast media on AIDS have not change the sexual behaviour of the masses.
H0 : The information efficiency of broadcast media tends to reduce the spread of AIDS on the entire masses.
1 : The information efficiency of the media does not tend to reduce the spread of AIDS on the entire masses.
H0 The campaigns of AIDS are more to scare the entire masses from causal sex.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe aim of this study is to ascertain the role of Broadcast media, particularly the television medium, in educating the public of human immune deficiency virus/acquired immune deficiency syndrome (HIV/AID) as well as caring for the HIV infected person in Kwara state Nigeria using NTA as a medium for case study. It seeks to find out whether the television has been able to really round government support for the containment of HIV/AIDS. Random selection method was adopted and questionnaire ... Continue reading---
