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The Role Of The Broadcast Media In The Campaign Against Hiv/aids In Nigeria
[A CASE STUDY OF NTA ILORIN]
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1.7 DEFINITION OF TERMS
AIDS: Acquired Immune Deficiency Syndrome AIDS is an infections diseases spread by a virus, it is called syndrome, because it consists of several signs and symptoms.
HIV: Human Immune virus, (HIV) is a retrovirus; a group of virus, HIV is a retrovirus, a group of virus that is still largely known. HIV has been accepted internationally. The virus destroys genetic material and the damage is permanent.
MASS MEDIA:-It refers to the major mass communication channels. Radio, Television, Newspaper, magazines, film, Book, Telecommunication, media Training, Advertising and Public relations, news can reach to a large scatted heterogeneous society. The mass media inform and educate the masses based on the conviction that truth and reasoned judgment would emerge from conflicts of many voices on public issues.
CAMPAIGNS: It is organized series of operations in the advocacy of same cause or object.
ROLE: It is a specific task or function played by an actor, an institution or organization for the realization of particular objectives.
TELEVISION: - It is the viewing of distant objects or event by electrical transmission. It serves as the vital force of educational enrichment. Television by its nature commends more audience because it combines both vision and sound to produce a package for the viewing public. It serves as an opinion leader and agenda setter in its news commentary.
RADIO: - It is a genetic term applied to methods of signaling through space without connecting wires by means of electromagnetic waves generated by high frequency alternating currents. Radio can be used to communicate in the language of the people or project audience without any inhabitation and does not need any particular level of literacy.
BROADCASTING: - It is the sending forth of material by radio, television for reception by the public. The international telecommunication union (ITV) defines broadcasting as a radio communication services in which the transmission are intended for the direct reception of the general public.
1:8 ASSUMPTIONS:-The role of the mass media in the campaigns against HIV/AIDS in Nigeria is assumed that the broadcast media play a key role in their effort to fight HIV in Nigeria. Looking at the agenda setting theory of the mass media, which stated that the media not only inform us but also influence us as what is important to know?
1.9 SCOPE AND LIMITATION OF THE STUDY: - The scope of this study is limited to the media handling of health problems. It is also limited to the survey of the broadcast media campaigns against HIV/AIDS. This scope is based on time and financial constraints.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe aim of this study is to ascertain the role of Broadcast media, particularly the television medium, in educating the public of human immune deficiency virus/acquired immune deficiency syndrome (HIV/AID) as well as caring for the HIV infected person in Kwara state Nigeria using NTA as a medium for case study. It seeks to find out whether the television has been able to really round government support for the containment of HIV/AIDS. Random selection method was adopted and questionnaire ... Continue reading---
