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INFLUENCE OF NTA ENUGU TELEVISION ADVERTISEMENT ON THE CHOICE OF HAIR RELAXER AMONG FEMALE UNDERGRADUATES
[A CASE STUDY OF UNDERGRADUATES IN CARITAS UNIVERSITY] -
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- Contributor: mr-chris
- engagements: 77
- Case No: 295496pw
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ABSRACT - [ Total Page(s): 1 ]“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduatesâ€, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population of the study is 2,280 out of which 150 were purposively selected and sampled Data collected was analyzed in tables and simple percentages. The researcher recommended that marketers should understand that what consumers want in a pro
... Continue Reading
CHAPTER ONE - [ Total Page(s): 4 ]Sybil and Obah (1987), say this form of advertising play on the emotions of consumers and exploit their desire with intensive persuasion .Advertising aim at promoting goods and services like relaxer. Benson Eluwa (2005:3) Advertising does more than sell product. It makes mass marketing possible by making prospective customers aware of the availability and unique qualities of specific goods and services. It shapes our attitude and our attitudes shape our behavior, Ahunaya (2004:70). According to Benson Eluwa (2005:44) the influence of advertising does not stop at the economy but ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduatesâ€, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population of the study is 2,280 out of which 150 were purposively selected and sampled Data collected was analyzed in tables and simple percentages. The researcher recommended that marketers should understand that what consumers want in a pro
... Continue Reading
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