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Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates
[A CASE STUDY OF UNDERGRADUATES IN CARITAS UNIVERSITY]
CHAPTER ONE -- [Total Page(s) 4]
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1.2 Statement of Problem
The problem of this study
is to investigate the influence of television advertising on the choice
of hair relaxer among female undergraduates in Caritas University.
1.3 Objectives of the Study
The following are the objectives of the study:
1. To find out if television advertisement has influence on female undergraduates choice of products.
2. To find out if ladies go for what they see advertized on television.
3. To know if female undergraduates make choice of hair relaxer based on their texture.
4. To find out whether female undergraduates choose hair relaxer based on the quality of the brand.
1.4 Research Questions
The following research questions are found relevant to the study
1. How does television advertisement influence female undergraduates on the choice of hair relaxer?
2. To what extent do female undergraduates make choice of hair relaxer based on what they see advertised on television?
3. Do you think that the female undergraduate‟s choice of hair relaxer is based on their hair texture?
4. How do female undergraduates choose their hair relaxer quality of brand?
1.5 Research Hypotheses
The following hypothesis were formulated for the study
H1. Female undergraduate‟s make choice of hair relaxer based on what they see and hear advertized on television.
H2. Female undergraduate‟s choice of hair relaxer is based on their hair texture.
1.6 Significance of the Study
This
study is relevance in equipping manufacturers on product design and
advertisers on the most appropriate selection of channel to disseminate
information about product consumption.
It will enlighten female
undergraduates more on relaxer products that suit their hair texture and
also an important guide to future students who undertakes researches on
similar studies.
1.7 Scope of the Study
This study is centered
on female undergraduates especially caritas university female students
who relax their hair and watch NTA Enugu television advertisement on
hair relaxer.
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ABSRACT - [ Total Page(s): 1 ]“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduatesâ€, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population of the study is 2,280 out of which 150 were purposively selected and sampled Data collected was analyzed in tables and simple percen ... Continue reading---
