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Influence Of Nta Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates
[A CASE STUDY OF UNDERGRADUATES IN CARITAS UNIVERSITY]
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1.8 Assumptions of the Study
The researcher assumes that:
1. The respondents watch television advertisements on hair relaxer.
2. Television advertisements should be informative.
3. Television advertisement influence female students on the choice of hair relaxer.
4. The quality of advertisement message determines the choice of brand.
1.9 Operational definition of significant terms
In
these research works, the variables used were operationally defined,
the meaning reflect how the researcher wants the variables to be
understood in the context of the work.
1. Advertising: A group of
activities aimed at dissemination of information many paid on personal
formation concerning an idea, product or service (both new brand and old
products) to compel action in accordance with the intent of an
identified sponsor.
2. Television: This is an electronic device that has both visual and audio effect with the aid of electro-magnetic wave.
3. Female Undergraduates: Young ladies who are still undergoing the process of higher education or learning.
4. Hair Relaxer: A cream that makes the hair easier to straighten and manage.
5. Choice: Act of choosing out of multiple items or brands of products.
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ABSRACT - [ Total Page(s): 1 ]“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduatesâ€, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population of the study is 2,280 out of which 150 were purposively selected and sampled Data collected was analyzed in tables and simple percen ... Continue reading---
