• Challenges And Opportunities For News Media And Journalism In An Increasingly Digital, Mobile, And Social Media Environment

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    • CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONEINTRODUCTION1.0    BACKGROUND TO THE STUDYOne of the major functions of the mass media is the provision of adequate information about ongoings or current events in the society as a way of serving the public what they need to know.The news media in particular serve this basic human needs by providing information on WHO? , WHAT? , WHY? , WHERE? And HOW?, Relaying to the public. It is possible to argue that there is no particular time the public is more in need of information from the ... Continue reading---