Objectivity In The Role Of Nigerian Television Authority In The Mobilization Of Electorate For 2019 Oyo Gubernatorial Election

1.3 Objective of the study

The broad objective of this study is to examine objectivity in the role of Nigerian television authority in the mobilization of electorate for 2019 Oyo gubernatorial election.Specifically, the study seeks to:

i. To examine the primary role of media in a democratic elected government.

ii. To ascertain the extent at which NTA created electoral awareness  during Oyo State Gubernatorial election.

iii. To establish whether NTA maintained  objectivity in their mobilization of electorate for 2019 Oyo gubernatorial election.

1.4 Research Question

i. What is the primary role of media in a democratic elected government?

ii. What is extent at which NTA created electoral awareness  during Oyo State Gubernatorial election?

iii. Does  NTA maintained  objectivity in their mobilization of electorate for 2019 Oyo gubernatorial election?

1.5 Research Hypothesis

HO: NTA does not maintained  objectivity in their mobilization of electorate for 2019 Oyo gubernatorial election.

H1: NTA does not maintained  objectivity in their mobilization of electorate for 2019 Oyo gubernatorial election.

1.6 Significance of the study

Findings from the study will be relevant to government, policy makers and media personnel. TThe result of the study will enlighten television reporters on the need to give prominence to development issues as this would enable government gain support for the effectiveness of the programme.  More so, the result of the study will enable personnel, journalist and communicators to promoteobjectivityduring political report with the aim of ensuring social, political, and communication emancipation. Additionally, the findings of the study will enable Nigeria  political parties in the 21st century not to afford to be technologically bankrupt in this information age hence the need for them to device mechanisms for electioneering and campaigning in other to influence the voting pattern of the masses. Finally, the findings of this study will contribute to the sustainable development of democracy in Nigeria.

1.7 Scope of the study

The scope of this study borders on objectivity in the role of Nigerian television authority in the mobilization of electorate for 2019 Oyo gubernatorial election.. The study is however delimited to Nigeria Television Authority (NTA) in Oyo State. 

1.8 Limitation of the study

Like in every human endeavour, the researchers encountered slight constraints while carrying out the study. The significant constraint was the scantiness of literature on the the role of public relations in  general elections with reference to 2015 discourse. Thus much time and organization  was required in sourcing for the relevant materials, literature, or information and in the process of data collection. Also the study is limited in period as the study covered only the general campaign period in Nigeria between November 2014 and February 2015. On the respondent of the study, only members of political parties and media houses in Abuja was sample for the study Therefore findings of this study cannot be used for generalization for members of political part and media houses in other states  which  creates a  gap  in scope and gives room for further studies. 

1.9 Definition of terms

Relevance: relevance is the degree to which something is related or useful to what is happening or being talked about.

Media:The term media, which is the plural of medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data. 

Electronic Media:Electronic media are media that use electronics or electro-mechanical means for the audience to access the content.

National Development:National development is the capacity of the country to raise the standard of living of its residence. It can be achieved by providing individuals with basic livelihood requirements and supplying them with employment, etc.

Public Support:Public support is vital for increasing pressure on governments to enact change  and as well showing commitment towards helping them achieved a desired policy.

1.10 Organization Of The Studies

The study is categorized into five chapters. The first chapter presents the background of the study, statement of the problem, objective of the study, research questions and hypothesis, the significance of the study, scope/limitations of the study, and definition of terms. The chapter two covers the  review of literature with emphasis on conceptual framework, theoretical framework, and empirical review. Likewise, the chapter three which is the research methodology, specifically covers the research design, population of the study,  sample size determination,  sample size, and selection technique and procedure, research instrument and administration, method of data collection, method of data analysis, validity and reliability of the study, and ethical consideration. The second to last chapter being the chapter four presents the data presentation and analysis, while the last chapter(chapter five) contains the summary, conclusion and recommendation.