The Role Of Radio Broadcasting In The Rural Development
[A Case Study of Enugu State Broadcasting Service (ESBS)]

1.3 Aim and Objectives of the Study

1. To  determine  the impact of ESBS on Anike village and Ezinaise town development.

2. To evaluate the effectiveness of ESBS in communicating to the people of Anike village and Ezinaise town

3. To identify the factors that limit ESBS programme from achieving development in Anike village and Ezinaise town

4. To suggest ways through which ESBS programme can be improved.

1.4 Research Questions

1. To what extent are people of Anike village and Ezinaise town carried along in generating topics on ESBS radio programme?

2. What are the roles of ESBS in rural development in Anike village and Ezinaise town?

3. What are the factors affecting and limiting the efficiency of ESBS programme in Anike village and Ezinaise town?

4. How can ESBS Programme be improved?

1.5 SIGNIFICATION OF THE STUDY

The significant of this research is to provide a reliable panacea through which the press, Enugu state media should ensure in alleviating about 80% rural dwellers that have been seriously neglected in the government affairs.

The project will also be very important to the researcher’s academics and also to Enugu state Broadcasting service and rural dwellers.

It will be helpful guiding the press in retting connecting such issues as health, agriculture, education, culture, family planning, government, transportation and religion.

1.6 DEFINITION OF TERMS

PRESS; it includes the print and electric media tools such as the radio, newspapers, television, magazine and periodical usually done by the journalist.

DEVELOPMENT; it means developing or being developed. The process of encouraging new mentions and industries to create jobs and jobs for the people.

CASE; it means the instance or example of occurrence of something. The actual state of occurrence of situation.

STUDY; process of gaining knowledge of a subject a subject that needs investigation.

MEDIA; the means of communication such as television, newspaper, magazine and radio.

1.7 LIMITATION OF THE STUDY

This research certainly has some limitation or handicaps due its nature. It is not likely that I can cover the scope of the study because of time factor; I limit my work to Enugu state media which is star printing and publishing company and Enugu state Broadcasting service (ESBS) and also among the dwellers at Anike village and Ezinaise town and Enugu state. There are encounters in this cause of carrying out the work.