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Audience Perception of Africa Independent Television (AIT) coverage of political news Programmes
[A CASE STUDY OF ENUGU METROPOLIS] -
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- Contributor: mr-chris
- engagements: 175
- Case No: 363244pw
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ABSRACT - [ Total Page(s): 1 ]The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number of retrieved questionnaire was 280, representing 70% response rate. Results showed that audience attach importance to the
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CHAPTER ONE - [ Total Page(s): 4 ]The perception of audience regarding television news content has long been of interest to communication researchers. Perceptions of credibility have been found to be influenced by the content of the news reports and characteristics of the news anchor, suggesting that perceptions of credibility may be influenced by presentation variables. Public perception is the aggregate of individual attitudes or beliefs in a system. It can also be seen as the complex collection of opinion of many different people and the sum of all their views or as a single opinion held by an individual abo ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number of retrieved questionnaire was 280, representing 70% response rate. Results showed that audience attach importance to the
... Continue Reading
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