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Audience Perception Of Africa Independent Television (ait) Coverage Of Political News Programmes
[A CASE STUDY OF ENUGU METROPOLIS]
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CHAPTER ONE
INTRODUCTION
1.1 Background of the study
In this era of digital technology and globalization of communication, the media industries have crucial role to play in creating awareness and giving first class information to the populace on issues emanating from the administrations and governance of their elected leaders. Research has shown that successful countries are rated on how well organized their system of government and political willpower as it affects their citizens’ standard of living. The way and manner a society is governed directly or indirectly reflects on the behavioural pattern and perception of its citizens. In a democratic society, the media especially the television station is the major source of communication between the government and its citizen. The media through the television stations disseminate information, news items, showcase political programmes, developmental projects and pitfalls of the various arms of government in a particular country.
Private owned television stations such as Africa Independent Television (AIT) has been known for promoting news and information related to politics and major happenings in the political industries around the world. Hence, there is close relationship between communicating political news and other political related news contents and citizens’ dispositions, attitudes, behavioural pattern and perception of their leaders. Viewers not only listen to news, they also analyse, select, make comments, give opinions and share comments on how they perceive media effects on politics generally. It is against this backdrop that the researcher seeks to investigate the perception of viewers/audience on political news coverage on television stations using Africa Independent Television (AIT) as her main focus. Efforts shall be made to find out the impacts of television in the dissemination of political news and politics in general. How do audience and the general public perceive political news and other political programmes on Africa Independent Television (AIT) in terms of quality of news items, quality of broadcast and coverage, authenticity of news source, competency of staff to mention just a few.
An informed society, they say, is a rich society. In other to establish a robust and information rich society, adequate communication is necessary and a media house that has distinguished itself will definitely excel especially in the present political juggernaut around the world. AIT is a subsidiary of DAAR Communications Plc. DAAR Communications Plc is the foremost Independent Broadcast Organization in the Federal Republic of Nigeria pioneering private/independent broadcasting with the establishment of RayPower 100.5FM, AIT, Daarsat - The first fully Nigerian base digital multi-channel direct-to-home subscription TV and an indigenous station FAAJI FM. AIT political news cut across news on Legislation, Presidency, Political Institution and Government Institutions (http://www.aitonline.tv/live).
December 6, 1996 heralded the coming of a star in global Satellite Broadcasting, the Africa Independent Television channel 21. AIT provides a fresh slant to TV broadcasting with a unique programming theme that shares the African Experience with the wider global community. AIT channel 21 and AIT International share the same vision and a similar mission. AIT has a unique mission that of sharing the African Experience with the wider global community. With its fascinating cross-cultural theme and vibrant programme content, Africa Independent Television (AIT) aims to share everything that is exciting about the African experience with the nations of the world. The station logo and pay-off, AIT - Sharing the African Experience, symbolizes its vision: to offer on a daily basis, a refreshing but revealing insight into the African experience worldwide. This sentiment is proudly echoed in AIT’s corporate identity – AIT, Sharing the African experience.
With a thematic pay-off which emphasises the objective of sharing the unique African experience with the world, AIT’s mission is to enhance global understanding through an untainted appreciation of the world and its peoples. Unusual amongst global satellite broadcasting stations, AIT is motivated by uniquely altruistic aims to promote a methodical reduction of tension and friction and foster a greater appreciation of humanity. It is committed to the task of bridging the gap in global communication which places Africa at the ruthless mercy of western perspectives, opinions and nuances. AIT’s main task is to project Africa from a holistic African prospective. Untainted, undiluted and absolutely original, AIT offers the world a new insight into the African experience (http://www.daarusa.com/ait).
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ABSRACT - [ Total Page(s): 1 ]The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number of retrieved question ... Continue reading---
