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THE STRENGTH OF ADVERTISING TO THE DEVELOPMENT OF THE MASS MEDIA ESTABLISHMENT
[A CASE STUDY OF NTA] -
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- Contributor: projectwaka
- engagements: 40
- Case No: 363444ez
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ABSRACT - [ Total Page(s): 1 ]This study investigates the role of advertising in generating revenue for Nigeria Television Authority (NTA) Port Harcourt, one of the oldest television stations in Nigeria. Established in 1977, NTA Port Harcourt serves a diverse audience across multiple states, fulfilling its primary functions of informing, educating, and entertaining. However, economic challenges have impacted television viewership and advertising effectiveness.The research examines several critical areas: the extent to which customers bring advertisements to NTA Port Harcourt, the influence of these advertisements on viewer
... Continue Reading
CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION 1.1 BACKGROUND OF THE STUDYNigeria Television Authority (NTA) Port Harcourt was established in the year 1977. It is one of the oldest television stations in Nigeria. It was received in more than twelve states of the federation. The station has two studios and each of them equipped with video cameras and microphones. NTA Port Harcourt is located at Choba road, P.M.B 5797, Port Harcourt; its frequency is 210.25 MHZ-Vision 215.75-Audio. Channel 10VHF, umber of staff 24. The slogan is setting the pace. The current manager, Ade Ayemi.The zone covers, Akwa-Ibom State, Imo State ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study investigates the role of advertising in generating revenue for Nigeria Television Authority (NTA) Port Harcourt, one of the oldest television stations in Nigeria. Established in 1977, NTA Port Harcourt serves a diverse audience across multiple states, fulfilling its primary functions of informing, educating, and entertaining. However, economic challenges have impacted television viewership and advertising effectiveness.The research examines several critical areas: the extent to which customers bring advertisements to NTA Port Harcourt, the influence of these advertisements on viewer
... Continue Reading
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