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INFLUENCE OF ADVERTISING MESSAGES ON CARITAS UNIVERSITY UNDERGRADUATES’ PATRONAGE OF GOODMORNING CORNFLAKES
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- Contributor: mr-chris
- engagements: 67
- Case No: 367332pw
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ABSRACT - [ Total Page(s): 1 ]The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he r
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CHAPTER ONE - [ Total Page(s): 5 ]The code of advertising practice catalogued the essence of good advertising as follows, that all advertisement in Nigeria should; 1. Be legal, decent, honest, truthful and respectful of Nigeria‟s culture. 2. Be prepared with a high sense of social responsibility and should not show disregard for the interest of consumer and the wider Nigeria society. 3. Conform to the principles of fair competition generally accepted in business and fair comment expected in human communication. 4. Enhance public confidence in advertising. A brief history about Caritas University Caritas Uni ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he r
... Continue Reading
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