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Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes
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The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.
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CHAPTER ONE - [ Total Page(s): 5 ]The code of advertising
practice catalogued the essence of good advertising as follows, that all
advertisement in Nigeria should; 1. Be legal, decent, honest, truthful and respectful of Nigeria‟s culture. 2.
Be prepared with a high sense of social responsibility and should not
show disregard for the interest of consumer and the wider Nigeria
society. 3. Conform to the principles of fair competition generally
accepted in business and fair comment expected in human communication. ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 5 ]The code of advertising
practice catalogued the essence of good advertising as follows, that all
advertisement in Nigeria should; 1. Be legal, decent, honest, truthful and respectful of Nigeria‟s culture. 2.
Be prepared with a high sense of social responsibility and should not
show disregard for the interest of consumer and the wider Nigeria
society. 3. Conform to the principles of fair competition generally
accepted in business and fair comment expected in human communication. ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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