-
Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes
CHAPTER ONE -- [Total Page(s) 5]
Page 3 of 5
-
-
-
The code of advertising
practice catalogued the essence of good advertising as follows, that all
advertisement in Nigeria should;
1. Be legal, decent, honest, truthful and respectful of Nigeria‟s culture.
2.
Be prepared with a high sense of social responsibility and should not
show disregard for the interest of consumer and the wider Nigeria
society.
3. Conform to the principles of fair competition generally
accepted in business and fair comment expected in human communication.
4. Enhance public confidence in advertising.
A brief history about Caritas University
Caritas
University is a private catholic university in Amorji Nike Enugu state
Nigeria. The second of its kind after Madonna University Okija which by
the grace of God the second private university to be approved by Federal
Government of Nigeria and was opened in 2005. The school enjoys both
state and ecclesiastical approval. It strives to revive in its
community, the-age long tradition of catholic education and the exacting
demand of contemporary society for sound education rooted in promoting
morality. Its principal objective is to remain in the frontline of
centre of learning, teaching and research. Caritas works for the
improvement of her local community as well as for an active contribution
to the needs of the international community in the aforementioned
areas.
Caritas University was approved by the Federal Government of
Nigeria on December 16th 2004 but was officially opened on January 31st
2005 by the Federal Ministry of education, Prof. Fabian Osuji. While on
28th May 2005, the pioneer students of 250 matriculated in a beautiful
ceremony that attracted both church and state dignitaries. It is the
second catholic university in Nigeria founded by Very Rev. Fr. Prof.
Emmanuel Mathew Paul Edeh CSSP OFR. Although he founded the school, but
the proprietor is the congregation of nuns founded by him.
CHAPTER ONE -- [Total Page(s) 5]
Page 3 of 5
-
-
ABSRACT - [ Total Page(s): 1 ]The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your pat ... Continue reading---
