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Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes
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A brief history of Good Morning Cornflakes
Good
Morning Cornflakes is a popular breakfast cereal manufactured by C.
Hahne. MuhlenstrabeGmbh and co. L.td through the process of maize or
corn. This cornflakes cereal has a count among most consumed breakfast
items in most part of the world including Nigeria but most especially in
Caritas University Amorji Nike Enugu of which 100% of the students are
boarders.
1.2Statement of the Problem
In order for business to
yield profit, so many entrepreneurs indulge in illegal advertising so as
to get what they want in business. By so doing, they introduce
fraudulent and unethical practices that mislead the public, customers,
or consumers into leaving the better brand to the worse brand and also
into buying the wrong products known as imitations. This practice makes
advertising profession loose its good essence, credibility and interest.
It also discourages consumers from paying attention to advertising
messages. Bearing in mind the problem mentioned above, this study seeks
to answer the question; how has advertising messages influenced the
patronage of Caritas University students in their purchase of Good
Morning Cornflakes?
1.3 Objectives of the Study
The study had the following objectives
1.
To find out the frequency of exposure of Caritas University
undergraduates to advertisement on Good Morning cornflakes product.
2. To find out the type of media Good Morning cornflakes uses in advertising their product.
3. To determine the influence of advertising on the patronage of Good Morning cornflakes by Caritas University undergraduates.
1.4 Research Questions
The study formulated the following research questions.
1. What is the frequency of exposure of Caritas University undergraduates to advertisements in Good Morning cornflakes product?
2. What type of media do Good Morning cornflakes use in advertising their product?
3. What influence does advertising have on the patronage of Good Morning Cornflakes by Caritas University undergraduates?
1.5 The scope of the study
This
study is focused on the influence of advertising messages on Caritas
University undergraduates‟ patronage of Good Morning Cornflakes, a
product of C. Hahne. MuhnestrabeGmbh and Co. Ltd. that also produces
other quality and valuable products like biscuits, milk, drinks, canned
food cereals, soaps, creams, e.t.c. The researcher has chosen to limit
the study because not only that it is within the reach of the target
population but also to the reach of the researcher to enable her do
thorough work without much hindrance.
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ABSRACT - [ Total Page(s): 1 ]The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your pat ... Continue reading---
