• THE INFLUENCE OF MUSIC VIDEO/POPULAR CULTURE ON YOUTH SOCIAL BEHAVIOUR
    [A STUDY OF GODFREY OKOYE UNIVERSITY]


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    • ABSRACT - [ Total Page(s): 2 ]This research exercise examined the influence of music video/popular culture on youth’s social behaviour in Nigeria. The research objectives are; to examine the influence of music videos to increase of violence among Nigerian youth, to ascertain the influence of music videos in increasing crime rate in Nigeria, to examine the influence of music videos on the socio-cultural behavior of Nigerian youths and to determine factors encouraging negativity in the Nigeria music video industry. The research study adopted cultivation theory as the theoretical framework for this study. The researcher ado ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION1.1 BACKGROUND OF THE STUDY Electronic media is playing a strong role in construction, reconstruction of ideas, opinion and reframing the various understandings of every individual throughout life. Every passing day the world is socially revolutionized. Individuals have great influences from different sources of communication, performing a very strong role not only in the development of mature persons' thinking but also in youngsters. A majority of people watch TV, use internet, and listen to radio and get exposure. The same case is with youth/youngsters, who accept more influence ... Continue Reading