The Role Of Mass Media In Political Mobilization

1.4 SIGNIFICANCE OF THE STUDY

It is expected that this study would be immense benefit to the government, the mass media and the people of this country.  This study will highlight the importance of the mass media as a vehicle for  political mobilization in a transition era.

Through the mass media, especially the radio and television Nigeria might have a chance of having a viable political culture and help to choose a leadership that will inculcate a viable and sustaining democracy.  This will also give us a society blessed with.

As right put by GORAN HEDEBRO- “communication media can create a climate of change by including a new valves, attitude and models or behaviour favourable to mobilization, teach new skill  act as a multipher of resources of knowledge, raise level of participation in decision-making, help people to find new norms and harmony in period of transition, change the power structure of the society by giving knowledge to this masses, create sense of nations, lead to increase political activity or participation, promote people’s need satisfying development as self perpetuating process.

1.5 RESEARCH QUESTIONS.

The basic question posted as a result of these problem includes the following:

a. Have the media been participating in elections in Nigeria and  River state in particular.

b. Has ethnic problem been hindering the smooth conduct of election in this country?

c. Can the masses in the country be mobilized and informed using mass media organ?

d. What role has the mass media played to ensure a viable democracy?

1.6 HYPOTHESES

Hypothesis one

Hoi: There is effect of mass illiteracy on electronics media impact during political mobilization.

H01: There is no effect of mass illiteracy on electronics media impact during political mobilization.

Hypothesis-two

H02: Govt. ownership of mass media  River state broadcasting Service (RSBS) has effected political mobilization 

H02: Govt. ownership of mass media River state broadcasting Service  (RSBS) has effected political mobilization 

Hypothesis three

H03: RSBS has been efficient in promoting people’s interest in politics during political campaigns 

H03: RSBS has been efficient in promoting people’s interest in politics during political campaigns 

Hypothesis four

H04: Ethnic problem has not been hindering the smooth conduct of electron in Nigeria