The Role Of Mass Media In Political Mobilization

1.7 DEFINITION OF TERMS

 Conceptual and operational definitions 

1. ROLE

a. Conceptual: Persons or duties in an undertaking.

b. Operational: Function or part of the duty the mass media dot o  contribute national political consciousness and development.

2. MASS MEDIA

b. Conceptual: Existing channel through which government and its citizens communication to each other or means through which greater number of people are reached spontaneously with information.

3. MOBILZE

a. Conceptual: Render something or some body move form initial position.

b. Operational: Cause people to be actively involved in politics, to be politically minded and conscious and to believe in political process and result.

4. CENSORSHIP:

a. Conception: Process of finding faults from what ever somebody else does 

b. Operational: Unlimited supervision of the activities of the press by those news and commentaries with stipulated laws to punish what seems to the government as conditions.

1.8 LIMITATION OF STUDY

Since the research is directed as the mass media and political mobilization, the research is content on the broadcasting media in Enugu state.  (i.e. the River broadcasting services RSBS)

1.9 THEORETICAL FRAME WORK

The entire study of mass communication is based on the premises that there are effects from the media, yet it seems to be the issue on which there is certainly and least agreement.  This apparent uncertainty is the more surprising since every day experience provides countless examples of small effects.

Consequently, we live in a world where political and government processes are based on the assumption that we know what is going on from press and television and radio.  There are few people who can trace on piece of information or opinion to a  sources in the media, and much money and effort is spent in directing media to achieve such affect. It is on the basis that mass media effects theory were carefully examinational to support this research work since mobilization has to do with the effectiveness of the media.