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Role Of Public Relations In Gender Conflict Resolution
[A CASE STUDY OF FIRST BANK OF NIGERIA PLC] -
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This study “Role of Public Relations on Gender Conflict Resolution. (A Study of First Bank Nigeria Plc, Emene, Branch), seeks to study the term gender conflict, in addition to the importance and effective practice of Public Relations. It covers the important roles which a Public Relations practitioner performs on the Bank and also the Qualities of Public Relations practitioner. A critical review to related literature were made. Relevant theories were used to gratify the study, that the social responsibility theory, which was used to describe Public Relations as social responsibilities of maintaining a good and mutual relationship between the banker and customers and environment in which it operates. The sample size of 171 were used using Taro Yamane formular. The researcher made use of survey research method. The questionnaire and oral interview was used for data collection. Data was presented in tables and a descriptive approach is adopted in analysis using chi square. Finally, the researcher made some recommendation including, Public Relations practitioners complained that management does not consult them on policy –making plan or even inform important matters. This can be resolve if only the management realize the important roles of the Public Relations. The management should likewise show concern toward the effective practices of Public Relations practitioners. When this is done we can be sine of a conducive working environment.
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CHAPTER ONE - [ Total Page(s): 3 ]This implies that female supervisors in first Bank tend to
ultimately use coercion if necessary. The research reported that
subordinates see coercive – based technique as negative while the
rewarding, referent and expert – based techniques were seen as positive
by the subordinates. Reflecting on conflict management effectiveness Faniran
(2002) and Adekunle (2004) reported that experienced managers were
found to be more effective in managing conflict situations than less ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]This implies that female supervisors in first Bank tend to
ultimately use coercion if necessary. The research reported that
subordinates see coercive – based technique as negative while the
rewarding, referent and expert – based techniques were seen as positive
by the subordinates. Reflecting on conflict management effectiveness Faniran
(2002) and Adekunle (2004) reported that experienced managers were
found to be more effective in managing conflict situations than less ... Continue reading---
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ABSRACT -- [Total Page(s) 1]
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