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Role Of Public Relations In Gender Conflict Resolution
[A CASE STUDY OF FIRST BANK OF NIGERIA PLC]
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This implies that female supervisors in first Bank tend to
ultimately use coercion if necessary. The research reported that
subordinates see coercive – based technique as negative while the
rewarding, referent and expert – based techniques were seen as positive
by the subordinates. Reflecting on conflict management effectiveness
Faniran
(2002) and Adekunle (2004) reported that experienced managers were
found to be more effective in managing conflict situations than less
experienced managers. The authors further reported that working
experience rather than gender of the manager has been found to have
significantly influenced conflict management effectiveness. Also, the
bankers argue that experience male and female managers were found to be
equally effective in managing conflict though their attitude may be
quite different. First bank solve gender issue by giving all their
customers male and female change to exercise their fundamental human
right according to bank ethnic. In the current dispensation of Nigeria
political realm, gender is a big threat in the society, where the First
Lady of Nigeria is fighting tooth and nail for federal government to
recognize female in the working sectors. Ladies should be give 50%
chance of opportunity. This chapter therefore, focuses on the importance
and the acquisition of necessary skills and knowledge in conflict
resolution management among 11
organizational heads, and other
general crises management skills, including how to handle the media and
bad press “during crises in First Bank Plc. Emene, Enugu.
1.2 Statement of Problem
From
the above background, its obvious that gender conflict is a negative
element that is highly unwelcomed in the banking sector. Conflict
decreases growth and brings about instability in the banking industries.
It brings about unhealthy competition among other Mega Banking Sectors.
This development is critical as foreign and domestic investors will be
sceptical that their huge investment would be safe, fear and insecure as
well as lack of trust and confidence will prevail. Thus, for the
continuity of development for First Bank to be guaranteed, the need for
Public Relations roles in managing conflict in the First Bank can not be
over emphasized.
1.3 Objectives of the Study
i. To find out whether Public Relations play a vital role in conflict resolution between First Bank and other mega banks.
ii.
To find out whether racism of gender inequality of income or sex and
lack of labour affect the working force of First Bank Plc.
iii. To find out whether unhealthy competition affect the global market of banking industries in First Banks Plc. Emene branch.
iv. To find out whether gender conflict decrease the growth and brings about instability in the banking industries.
1.4 Research Questions
The researcher formulated the following question:
i. Does Public Relations play a vial role in conflict resolution between First Bank and other Mega Banks?
ii. To what extent does racism of gender inequality of income or sex affect the working force of Fist Bank Plc?
iii. Does unhealthy competition affect the global market of banking industries in First Bank Plc. Emene Branch?
iv. Does gender conflict affects the growth and brings about instability in the banking industries?
1.5 Hypotheses of the Study
The researcher made use of null hypothesis
Hoi; Public Relations does not play a vital role in conflict resolution between First Bank and other mega Banks.
H0: Public Relations play a vital role in conflict resolution between First Bank and other mega Banks
Hii: Racism of gender inequality of income or sex does not affect the working force of First Bank Plc.
H0: Racism of gender inequality of income or sex affects the working force of First Bank Plc.
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ABSRACT - [ Total Page(s): 1 ]This study “Role of Public Relations on Gender Conflict Resolution. (A Study of First Bank Nigeria Plc, Emene, Branch), seeks to study the term gender conflict, in addition to the importance and effective practice of Public Relations. It covers the important roles which a Public Relations practitioner performs on the Bank and also the Qualities of Public Relations practitioner. A critical review to related literature were made. Relevant theories were used to gratify the study, that the soc ... Continue reading---
