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Role Of Public Relations In Gender Conflict Resolution
[A CASE STUDY OF FIRST BANK OF NIGERIA PLC]
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1.6 Significance of the Study
This
study will benefit many government officials and co-operate
organizations in conflict resolution and management as few work have
been done on the subject. Also it will serve as a starting point for
other researchers who will be interested in the subject of this
research. It will also be beneficial to Emene communities and Public
Relations experts as more knowledge has been gained from the research.
The research of this kind becomes necessary as its finding provides the
Public Relations practitioners with comprehensive and broad knowledge of
what could be the effect of corporate social responsibility for
enhancing community relations. In essence, the study will serve as a
useful guide for future researcher to either validate or reject the
finding of the study.
1.7 Definitions of Terms (Operational Definition)
The
terms are operationally defined as follows: The meaning of key words
that constitute the research problem and some key words that my be used
frequently in course of this research work will be defined as
sub-headings to ensure proper and easy understanding of the study.
The following salient concepts have been conceptually defined for the study.
Crisis
Management: Black (1999) defined crisis management as the process by
which organization deals with any major unpredictable events that
threatens to harm the organization, it is responding to unforeseen
circumstance with no time to plan ahead.
Management: Weihrich (1994)
opted management as the process of designing and maintaining an
environment in which individual working together in groups efficiently
accomplish selected aims through planning, organizing, staffing, leading
and controlling.
Public Relations: (1987) also defined Public
Relations as the forms of planned communication outward or inward
between an organization and it public for the purpose of achieving
specific object concerning mutual understanding.
Resolution: A firm
decision to do or not to do something, the quality of being determined
or resolute. It also a process of settlement of dispute among smaller
and mega banks to gender conflict.
Conflict Resolution: Conflict
resolution conceptualization as the methods and processes involved in
facilitating the peaceful ending of conflict.
Gender Conflict:
Gender conflict is based on the cultural beliefs various societies have
established concerning the roles men and women play in those societies
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ABSRACT - [ Total Page(s): 1 ]This study “Role of Public Relations on Gender Conflict Resolution. (A Study of First Bank Nigeria Plc, Emene, Branch), seeks to study the term gender conflict, in addition to the importance and effective practice of Public Relations. It covers the important roles which a Public Relations practitioner performs on the Bank and also the Qualities of Public Relations practitioner. A critical review to related literature were made. Relevant theories were used to gratify the study, that the soc ... Continue reading---
