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Communication And Behavioural Change:
[A CASE STUDY OF PEOPLE’S PERCEPTION ON THE AWARENESS CAMPAIGNS ON HIV/AIDS IN NIGERIA]
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1.6 SCOPE OF THE STUDY
This study focuses on communication and behavioral changes of people perceptions towards HIV/AIDS awareness campaign using different form of mass media like Television, Radio bill board, postal etc.
1.7 DEFINITION OF THE KEY TERMS
- COMMUNICATION: refers to the exchange and flow of international and ideals from one person to another it involves a sender transmitting an idea, information or feeling to a receiver.
Dean Barland maintain that “communication arise out of the need to reduced uncertainty, to act effectively to define or strengthen the egoâ€.
Oxford advance learner’s dictionary defines communication as the activity or process of expressing idea and feelings or of giving people information.
- BEHAVIORAL: The way a person, an animal, a plant, a chemical etc. believes or functions in a particular situation.
CHANGE: to make somebody or something different or to express a different opinion or behave in a different way from before. (Oxford Advance Learner’s Dictionary).
Therefore, behavioral change refers to a broad range of activities and approaches which focus on the individual, community and environment influence on behavior.
- AWARENESS: Is the state or ability to perceive to feel or to be sensory pattern. Oxford advanced learner’s Dictionary define awareness as “knowing that something exist and it’s importantâ€.
- PERCEPTION: Merrian Websters’s dictionary reefer’s to perception as “the way you think about or understand someone or somethingâ€.
Oxford Advance Learner’s Dictionary refers to perception as “an idea, belief or an image you have as a result of how you see or understand somethingâ€.
Perception is more subject to the influence of learning through hearing, smell, touch and tastes.
- CAMPAIGN: An operation or series of operation energetically pursued to accomplish a purpose. Oxford Advanced Learner’s Dictionary refer to campaign as a series of planned activities that are intended to achieve a particular social, commercial or political aim.
- HIV/AIDS: Oxford Advance Learner’s Dictionary refers to HIV as the abbreviation for Human Immune Deficiency Virus (the virus that can cause AIDS) and AIDS as the abbreviation for Acquired Immune Deficiency Syndrome (An illness which attacks the body’s ability to resist infection and which usually casually cause death)
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT In this study an attempt was made to examine whether communication have effect on people’s behavioural change especially on the perception on HIV/AIDS in Nigeria. Question were administered among randomly sampled respondents from the study population. The data obtain was analyzed using table some findings was formulated to direct the study were accepted. Thus, there is significant of mass media communication do people perception on HIV/AIDS and increasing their ... Continue reading---
