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Role Of Communication Technology In Improving Work Efficiency Of Ait Staff
[A CASE STUDY OF AIT ABUJA]
CHAPTER ONE -- [Total Page(s) 3]
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CHAPTER ONE
Introduction
1.1 Background of the Study
Newsroom
yesterday and today are far flung different. What it is yesterday was
of Traditional method and today it spins around communication
technology. It is on this premise, this study is out to find, if
communication technology has actually brought about any significant
change towards improving work efficiency of African Independent
Television (AIT) Staff compared to what it is like before the use of
communication technology in Newsroom.
Therefore, News room is seen
as a floor where day to day activities of journalist takes place. It is
always buzzing with shouts of we are behind programme schedule time,
Reporters and Camera men trying to tie loose ends of news materials to
beat deadlines.
Furthermore, Newsroom before the age of
communication technologies operates mainly on analogue form, a model
where journalists make use of the shots from Camera to script news items
and bulletin schedules were done manually, etc.
Also, in today’s
communication technological driven age, computers are seen in newsroom,
teleprompters are used, journalist have access to cable television
Channels, internet facilities and social media engines to monitor
happenings in and around their environment. Beats reporters can
communicate live via mobile telephones to newsroom staff for immediate
update of news materials.
Moreso, newsroom today spins around
multifaceted communication technological gadgets. But the role these
gadgets play will help us to understand if it improves work efficiency
of staff especially in African Independence Television, (AIT).
African
Independence Television as a media outfit, in brief came to existence
due to the clamour for private broadcast media in Nigeria. African
Independent Television was born in 1992 when the Nigerian Government
promulgated Decree No. 38, which deregulated the ownership of the
electronic media in the country allowing the participation of private
people to own and operate license for media outfit.
Sequel to this,
Chief Raymond Dopkesi, owner of Daar Communication after obtaining
license to operate private broadcast media started full blown operation
in 1994.
However, according to Dopkesi vision statement for Africa
Independent Television (AIT) 1993 speech paper, he said, AIT has a
unique mission which is, that of sharing the Africa experience with the
wider global communities.He went further, to say that this vision
statement cannot be achieved except through vigorous upgrade and
deployment of communication technological gadgets.
Therefore, it is
pertinent to note that this study is out to find out, what role
communication technology has played in newsroom to improving efficiency
of African Independent Television (AIT) Staff in recent times. From the
aforementioned since the mission statement of AIT, is anchored on the
objective of sharing the unique African experience with the World
which is to enhance global understanding through an untainted
appreciation of African and its people.
CHAPTER ONE -- [Total Page(s) 3]
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ABSRACT - [ Total Page(s): 1 ]The study role of communication technology was carried out to ascertain the role it plays to improving work efficiency of AIT staff. Newsroom yesterday and today are far flung difference when it is yesterday, was of traditional analogue method and today it spins around communication technology. Through the findings made in this study, AIT newsroom has evolved from a simple text based wire browsing, script and random editing system. It has become a multimedia workflow engine that spans well beyon ... Continue reading---
