The Effects Of Tv Adverts On Children
[A CASE STUDY OF ENUGU URBAN]

1.8 ASSUMPTIONS

The following assumptions were made in order to give direction and strength to the study.

These includes:

a) That the children in question are normal and are not mentally retarded and can also reason properly.

b) That children are exposed to and do watch TV adverts.

c) That adverts relayed on TV and to which the children are exposed together directly or indirectly affect them.

d) Those children are not isolated; In that they live in any environment where they can interact with others and at the same time be exposed to other stimuli that can affect them.

1.9 DELIMITATIONS OF STUDY

Limitations (Osuala 1982) refer to those factors inherent in the research situation that might affect the results, which the investigator must recognize and acknowledge.

In defiance, to this assertion then and it is common with all behavioural studies that deals with opinions and attitudes, the researcher cannot but depend on the cooperation and truthfulness or respondents.

DELIMINATION (SAMPLE)

Osuala (1982) exposes that delimitations are those factors deliberately removed from a study by a researcher in reaction to problems of finance, time, and other logistics essential to the study. In this case, only adverts carried out in television stations in Enugu Urban will be assessed.

Exposure: This research cannot decide whether it is a good or bad thing for children to be exposed to various selling techniques or for children to persuade or for them to want various advertised products. This limitation becomes apparent when the allegation cannot be tied to any advert when the allegation cannot be tied to any advert or unfair consequences.

Scope: This research does not study the effect of children television programmes on children, from the research as far done, it was discovered that unlike programmes which make a clear distinction between “children’s programmes” and other kinds of programmes, no such clear distinction has been made between adverts which deal with children’s products and services and adverts dealing on goods and services required by older people.

Advert, as it concerns children and adults products and services are therefore generally examined in this research. This is more so when children tend to be influenced by adverts, which deal with their products as well jas that which deals with the products and services, needed by older people (Palmer 1980). 

What actually looks a distinction is the examination of the types of products advertised to children which some researchers have been able to do.

In general, most researchers agreed that the staples of children advert consist of four product categories: toys, cereals, candies and fast food restaurants (Kenniston 1977). Robert C heats (1972) admits that half of all childrenÂ’s adverts in the united States of America  sells food, another 30% toys and 10% vitamins .