• COMMUNICATION AS A TOOL FOR ENHANCING ORGANIZATIONAL PERFORMANCE
    [A STUDY OF NIGERIAN BREWERIES PLC, 9TH MILE ENUGU]


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    • ABSRACT - [ Total Page(s): 1 ]The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarity and understanding of results data was analyzed in simple tables and percentages as chi-square (X2 ) was used as statisti ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 2 ]The company has a portfolio of high quality brands and alcohol-free drinks. Martina in three varsities namely, Maltin classic, Maltina strawberry, and malting pineapple: Maltina Sprit in Tetrapak Amstel Malta, fayrouz in pear and pineapple climax energy drink as Malta gold became part of the NB family in October 2011. 1.2 Statement of the Problem Research has proved that effective communication is a key to a successful organizational performance. This is so because it permits workflow and overall productivity. Today, with modernized or latest communication gadgets, many organiz ... Continue Reading