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Communication As A Tool For Enhancing Organizational Performance
[A STUDY OF NIGERIAN BREWERIES PLC, 9TH MILE ENUGU]
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CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Communication is an important element in Human society in particular and living things in general. Society’s survival and growth demand among other things in a system of communication. According to Albert Silversteined (1974), communication is that process that has allowed man to survive in his current form despite his being singularly unsuited to survive in nay particular environment.
In the words of Schramm (1971), “communication is the great relating tool. It relates individuals to each other making it possible for groups to function and for societies to live together harmoniously.â€
Communication can be defined as the process or the act of exchanging information between one person and other persons. It is also the process of making information available to others. The process of communication is the process by which messages are formulated or amended and transmitted from the source or communication through a channel or medium to a receiver or an audience.
Communication can be a tricky concept to master within an organization, particularly one with multiple issues. When all parts of your organization communicate smoothly, it can improve workflow and overall productivity. By making an effort to improve your communication process, you can build a stronger company that will have staying power in the market.
Clear open communication can create a sense of transparency in your organization, which builds trust between the levels of the employees, as keeping employees in the dark can results in resentments, tension and a feeling of low job security. Strong communication can help them feel valued and trusted. Open communication can reduce feelings of uncertainty and cluelessness about the state of the company, which makes for a more-positive work environment and staff who feel secure and safe.
Communication is also, essential to building relationship between staff members and between levels of employees both on a professional and social level. In an organization, one can only imagine what would happen if communication does not exist. Employees would not be able to express their ideas; as a result staff(s) will combine experience in coming up with innovative solutions. Communication will prevent employees from feeling isolated, build teamwork and creates a more collegial atmosphere in the office.
When relationships are strong, employees are better able to trust one another and work together more effectively. The study will therefore examine the contributions of effective communication for enhancing the organizational performance of Nigeria breweries 9th mile corner, Enugu.
Brief History of The Nigerian Breweries Plc (Enugu)
Nigeria Breweries plc, incorporated in 1946, is the pioneer and largest brewing company in Nigerian. Its first bottle of beer Star lager, rolled off the butting lines of its Lagos brewery in June 1949.
In September 2003, the company acquired its fifth brewery in Enugu State, and in October 2013, its sixth brewery, sited at Ama in Enugu Ama Brewery is the largest brewery in Nigeria and one of the most modern world wide. Situated at Amaeke Ngwo, P.M.B 01781, 9th Mile, Enugu East, Enugu Nigeria.
Email: Martinmusag@heineken.Hl,
Website: http/www.nbplc.com.
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ABSRACT - [ Total Page(s): 1 ]The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarity and understanding of ... Continue reading---
