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Influence Of Opinion Leaders In The Development
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1.2 Statement of the problem
Nigeria has elaborate agricultural
research and extension systems. A wealth of research results therefore
exist in the agricultural research system in Nigeria. However, these
results are not fully made available to the end-users, the farmers.
Committee for Transformation of Anambra State (CTA, 1998) has identified
limited accesses to agricultural development in West Africa. These
implications, therefore, call for research as to find out which
communication channels are available and which ones are being used to
disseminate farm innovation messages to farmers? Which of the channels
do the farmers prefer but are constrained in use? What is the relative
usage of the channels by farmer? To what extent are messages relevant to
agricultural information needs of the farmers?
1.3 Purpose/objectives of the study
The
general purpose of this study is to ascertain the sources of
agricultural information used by the arable crop farmers in Odekpe in
Ogbaru Local Government Area of Anambra State. The specific objectives
include to:
1. ascertain how interpersonal communication channels available and accessible to farmers.
2. determine whether interpersonal communication channels are sources of agricultural information.
3. ascertain how opinion leaders have been able to influence the development of arable farming.
4.
determine farmers’ acceptability of opinion leaders as the only
credible source of information in terms of development communication
messages open to the rural people.
1.4 Research questions
1. To what extent are interpersonal communication channels available/accessible to farmers?
2. To what extent does interpersonal communication channels serves as sources of agricultural information?
3. How do opinion leaders influence the development of arable farming?
4.
To what extent do farmers accept the opinion leaders as the only
credible source of information in term of development communication
messages open to the rural people?
1.5 Scope of the study
A
study of this nature ought to have a very wide scope but as a result of
financial constraints this research has been limited to Odekpe Community
in Ogbaru Local Government Area in Anambra State.
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