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The Impact Of Radio Programming On The Rural Dwellers
[A CASE STUDY OF BARUTEN LOCAL GOVERNMENT AREA OF KWARA STATE]
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In the studies there were no mixing panels, no magnetic microphones, no electrical pick-ups and certainly no tape recording. The microphones had to be shaken before use, like a bottle of machine gramophone records were played by gramophones in front of open microphones.
But the radio has gradually metamorphosed into a digital state that rural dwellers can carry every where even in their mobile phones, Ipods and small radio sets.
1.2 STATEMENT OF THE PROBLEMS
As Daramola (2001: 104) rightly observed, the radio as a medium of mass communication bridges the gap between the government and the governed. It is a two – way communication that provides companionship through human voice and exhilarating music.
Therefore, it is undoubtedly clear that radio programming can act as a catalyst for rural development because of its versatility of informing hundreds of thousands listeners at different times of the day. However, this can be more effective in the rural community through the use of local dialects. Thus, what impact does radio programming have on the people living in rural community?
How do they perceive information disseminated by the various radio stations? Through what ways do the media messages mobilize them to participate in the development process of their community and the nation at large? How credible are the content of radio programming?
1.3 OBJECTIVE OF THE STUDY
This study seek to find out what impact does radio programming has on rural dwellers using Baruten people as a case study.
This research will further ascertain the reaction of the people living in rural community to radio message, how this message impact their way of life most especially in the area of development and if radio programming as a medium of communication; has been able to bridge its gap between the government and the people of the community.
1.4 RESEARCH QUESTIONS
For the purpose of this study, the following research questions are formulated:
1. Have radio stations been effective in disseminating development information?
2. What influence does radio programmes have on rural dweller lives?
3. Does radio serve as a link between the government and the rural dwellers?
4. What measures should be put in place to ensure effective and efficient radio programming to the rural community?
5. What impact does radio programming have on rural dwellers?
1.5 SIGNIFICANCE OF THE STUDY
This study will enable the various radio stations to understand and appreciate their strengths and weaknesses in order to know areas to improve for effective information dissemination.
It will also assist radio owners and managers in describing better policies of enhancing communication programmes in the rural areas.
More so, it will bring to conscious the relevance of radio programmes to the rural community in order to enable them appreciate it and comprehend message efficiently.
1.6 SCOPE OF THE STUDY
The scope of the study is to determine the impact of radio message toward the development of rural community.
Using Baruten as case study, this research will further state the impact of the radio programming in rural dwellers obstacle to the impact of programming in information disseminating and solution to ensure good interpretation of radio message by the receivers.
The rural dwellers in this community constitute the target population of the study which includes people of different occupation such as farmers, artisans, traders, students, civil servants e.t.c.
1.7 OPERATIONAL DEFINITION OF TERMS
1. IMPACT : The blow of one thing striking another
2. RADIO PROGRAMMING: The plan of allocating programs according to the time of the day and duration of each programs
3. RURAL DWELLERS: People living in the rural areas.
4. EFFECTIVE COMMUNICATION: It is those communications that provide change(s) in the receiver’s behavior or attitude as were intended by the sender of the messages.
5. DEVELOPMENT: The action in process of developing or being developed, it is also a new stage of event; it is a product in invention.
6. RADIO: The communication of audible signals encoded in electromagnetic waves.
1.8 LIMITATIONS OF THE STUDY
This study is based on the impact radio programming on the rural dwellers with reference to information delivery the fact that radio programming is merit of developmental growth in Nigeria.
However, this study as any other study was subjected to a number of limitations on its own, claim to excellence.
The following project factors are considered to an extent limited to the study of this project work.
The lack of the relevant information that enable us to understand the actual role of radio programming on rural dwellers.
Inadequate time due to the fact we have to combine other academic responsibilities with its research work.
The irresponsiveness of few respondents that is likely to alter the predetermined response rate of the questionnaires given.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This study was under taken to ascertain the impact of radio using Baruten as a case of the study. The study provided background information in the history of radio programming and radio kwara. It also sought to find out the problems associated with the dissemination of development information by the radio to the rural dwellers. The method used is the case for the study and the study employed the use of questionnaire in gathering data. A total number of 180 ... Continue reading---
