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Audience Perception Of Female Models In Advertising Message (a Study Of “always Ultraâ€commercials) In Enugu Metropolis
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This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Enugu metropolis, now have positive perception of female models with the aid of the “Always ultra†commercials they watch on their TV sets, after the findings, the researcher recommended that advertising regulatory bodies should scrutinize adverts properly before they are shown on TV.
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CHAPTER ONE - [ Total Page(s): 3 ]Wikipedia (2011) gave a comprehensive definition of advertising thus: Advertising
is the process of persuading potential customers to buy products or
promote its services. It is also the branch of marketing that deals with
communicating to customers about products, brands, and services.
Advertising is a type of communication used to persuade an audience
(viewers, readers, or listeners) to take some action with respect to
products, ideas or services. Most commonly, the desired result ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 3 ]Wikipedia (2011) gave a comprehensive definition of advertising thus: Advertising
is the process of persuading potential customers to buy products or
promote its services. It is also the branch of marketing that deals with
communicating to customers about products, brands, and services.
Advertising is a type of communication used to persuade an audience
(viewers, readers, or listeners) to take some action with respect to
products, ideas or services. Most commonly, the desired result ... Continue reading---
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ABSRACT -- [Total Page(s) 1]
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