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Audience Perception Of Female Models In Advertising Message (a Study Of “always Ultraâ€commercials) In Enugu Metropolis
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1.4 Objectives of the Study
The objectives of the study are:
a) To examine the role of female models in advertising messages.
b) To find out audience perception of female models in advertising messages.
c) To determine the effect “always†ultra commercials has on the advertising perception of the audience.
d) To find out how “always†ultra commercials have portrayed female models to the audience.
1.5 Research Questions
a) To what extent have female models passed advertising messages?
b) How has “always ultra†as a product helped in terms of advertisements, to portray advertising messages to the audience?
c) How has “always ultra†commercials influenced the audience?
d) In what way manner does the audience see female models?
e) Do models have negative or positive impact in advertising?
1.6 Scope of the Study
The
essence of this research work is to study how “Always ultra†as a
product and its advertisements/commercials has aided audience
perception, of female models in passing advertising messages in Enugu
metropolis. The study covers the various commercials run by the
“always
ultra†company and how it has helped the audience in making their
choice, or giving their opinion on what they think of female models.
1.7 Significance of the study
The
study will help to determine the extent of knowledge of audience and
likewise their attitude towards commercials both on radio and
television. Also, the research helps to ascertain the importance of
electronic media especially the television as a media of bringing about
people’s awareness innovation. As a result of this research/study, it
helps to educate the audience on the benefits include positive view of
female models in advertising messages, and the importance of the product
been studied to the audience and finally eliminating the thought of
female models as only sex objects and not product promoters.
1.8 Operational definitions of Terms
The following terms where used and is defined as follows:
Audience
Perception
Female models
Audience perception
Commercials
Advertising
Audience: a group or number of people that come together to watch, listen, or read the same thing.
Perception: it is an idea, belief, or an image you have as a result of how you understand the true nature of something.
Female models: a lady or woman that showcases a product/service.
Audience perception: what a group of people think of the true nature of a thing.
Commercials: it is connected with showcasing goods and services and making profit.
Advertisement: a notice, picture, or film telling people about a product, job, or service.
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ABSRACT - [ Total Page(s): 1 ]This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Enugu metropolis, now have positive perception of female models with the aid of the “Always ultra†commercials they watch on their TV sets, after the findings, the researcher recommen ... Continue reading---
