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Impact Of Enugu State Broadcasting Service (e.s.b.s) Radio On Voters’ Mobilizaiton During Election In 2011
[A CASE STUDY OF ENUGU NORTH]
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1.2 Statement of the Problem
The electronic media as part of the
mass media has a role to play in any democratic process. Part of its
function includes mobilizing effectively the Nigeria populace to come
out and vote massively for the candidate of their choice who will be
accountable to them. This role makes the radio a key player in any
democratic process and so it is expected that it carries out this
responsibility with all amount of dedication so as to strengthen and
entrench democracy in the country. Especially the 2011 general elections
in most polling units, only twenty or thirty percent of the registered
voters actually came out to vote.
This situation has forced many to
ask if actually the media especially the electronic media has actually
performed its function of mobilization.
1.3 Objectives of the Study
The objectives of the study are to:
i. Ascertain the impact of radio messages on voters especially for the purpose of political mobilization.
ii. Examine the role of radio as a tool for social mobilization.
iii. Establish strategies that will effectively help in improving voter mobilization during elections using radio.
iv. This work is set out to study this development.
This
project therefore seeks to find out how effective has (E.S.B.S) radio
carried out this responsibility of mobilizing the electorates during
election especially in Enugu North municipality where it signals are
received by most of the residents.
1.4 Research Questions
For the purpose of carrying out this research, the following questions have been formulated to serve as guide to this study.
i) What impact does E.S.B.S radio message have on voters especially for the purpose of political mobilization.
ii) How does radio serve as a tool for social mobilization.
iii) What strategies is ESBS radio using to mobilize voters?
1.5 Significance of the Study
In
a country with a nascent democracy like Nigeria this study is
significant because it will reawaken the consciousness of media
practitioners to their responsibility to the public which will in turn
help to strengthen the democratic system in our country, Nigeria. This
work will also help in the formulation of policy recommendations that
will help the ESBS radio and other radio stations to have sustainable
impact on their listeners especially as it concerns mobilization during
elections.
1.6 Limitations of the Study
This work will
explore thoroughly the impact of the electronic media on voters’
mobilization in Enugu North and the radio station selected is ESBS radio
Enugu, it was selected because of its proximity to the researcher which
helped to save cost and time. ESBS radio is a government owned media
which broadcasts twenty four hours everyday and the 2011 and Enugu North
municipal council was used as a case study because of its population
proximity to the station. The major limitations in the course of
carrying out this research were finance, time and high demand of other
academic work.
Also, the seeming difficulty of some respondents to
give adequate and relevant information to help in carrying the research
was also a major limitation to the study. Finally the difficulty that
encountered in getting relevant materials to elicit information was also
a major limitation.
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ABSRACT - [ Total Page(s): 1 ]This research work examined the impact of radio on voters mobilization with Enugu North municipality as a case study. The survey method was used for the study, this method was done to enable the researcher discuss findings especially as there is a widespread variables. In this research, the random sampling technique was used to draw a sample of 100 respondents from ten(10) wards in Enugu North municipality and 12 items questionnaire were used for data collection. Data was analyzed based on 100 r ... Continue reading---
